Best Free Social Media Apps For Small Businesses

Social media has become an essential marketing tool for small business as a cost-effective way to reach a large audience of potential customers. However, while most social media is free, it does take time and effort to create and maintain an effective online presence – time that could be spent improving the core products and [...]

Unlocking The Mystery: What Does A Social Media Marketer Actually Do?

A social media marketer is a somewhat new career path.  After all, it was not until the early 2000′s that social media even existed.  For this reason, there is still much ambiguity and confusion over what a social media marketer does on a day-to-day basis. Students interested in starting a career as a social media [...]

How to Really Use Twitter for Your Business

How can you use Twitter for your business in 2013? Twitter is a popular social networking tool that boasts thousands of new users each day. The site is great for individuals who want to have an easy to use micro-blogging site.  However, Twitter is also a great choice for large and small businesses that want [...]

Build Your Business without the Trappings of Expensive Advertising – Internet Marketing

If you are just starting out a new business, whether it be online or off, you might be overwhelmed when thinking of how you are going to promote it. I don’t blame you. After putting a lot of time, thought, and effort into getting a business up and running, you certainly want people to know [...]

5 Reasons Why Your Social Media Marketing Routine Isn’t Productive

Marketing is the important, and sometimes under-respected, aspect of a business or start-up. However, it’s key to remember just how crucial marketing, and social media marketing to be exact, actually is for the company you are apart of. It is way more than just sending out a tweet a few times a week. It certainly [...]

Getting Publicity Out Of Negativity

It’s seems there is always people using a brand’s likeness for their benefit whether it be copying their logo or making a knockoff of one of their products. When companies find out they usually sue to get their product back in their control. In each case, the company can be viewed as greedy and seeking [...]

Making the Most of Social Media

Promoting a business is not done the same way as it was 20 years ago. This is a fact that has been reiterated time and again. Everyone is well aware of the impact the Internet has had on marketing. Email marketing, banner ads and other methods of connecting with customers have changed the playing field [...]

26 Ways to Skyrocket Your Twitter Followers Fast

This month we hit a new milestone in my blogging journey, we broke through the 10,000 Twitter followers mark. It’s an achievement that I’m really proud about, and so before I begin shedding out some of the tips and tricks that I used to build my Twitter followers over the last 12 months or so, [...]

5 Key Metrics to Determine Social Media Marketing ROI

Social media marketing can become a money pit for some companies. Your marketing team might spend considerable resources both in terms of time and money, succeeding in garnering a huge number of social media followers or fans. Yet, those followers or fans don’t always translate to customers. In many cases, the number of fans and [...]

6 Panda Killing Tips To Optimize Your Blog After Google Panda Update

The latest Google Panda update is no doubt hurting a lot of bloggers, I for one can report a 20% decrease in traffic in the last two weeks, (I was hoping the Easter holidays might have had something to do with the traffic drop). One of the things that many SEO specialists believe is that [...]