Social media marketing is no longer optional for businesses. If you think you can avoid taking part in Facebook, Twitter, Tumblr, Google+, and all the other popular social networks, you’re deluding yourself. Your competition is already there and they’re making connections each day with potential clients. These are your potential clients also. Can any company afford to ignore social networks now that so many people spend a huge majority of their time there?
I think not. In fact, if you’re pretending to ignore the social media landscape and focus on other means of advertising, your blended cost of acquisition for new clients is probably higher than your competition’s. This could spell real trouble in the long run for your business.
If you’re just starting out in social media marketing for your business, you’ll need to play a game of ‘catch up’ with all the other companies that are already there and doing their thing. You’ll have to work hard to capture the attention of the public.
It’s not too late for you to set up and shop. The great thing about social media is that it’s a fluid medium. There are always people coming and going, so no one will think twice when you finally arrive and begin participating. Let’s take a look at action you can take right now to begin your mission.
5 Simple Tips For Business Social Media Marketing
- Set up a profile on as many social networks as your deem profitable. There are hundreds of them. Focus on the top tier destinations first and then continue to place profiles on every social network you can find. Why not? It’s a way to control lots of online real estate at a low cost.
- Use clear branding signals. Don’t make the mistake of using different nicknames or pictures on the various social networks. Instead focus on creating a visually distinctive and clear branding message that you use across all of them.
- Use strong navigational links to point people to your money pages. Always redirect people to solid landing pages from social networks. Don’t push the average person to your home page. You have no reasonable expectation that they’ll navigate to the correct landing page, especially if you have many of them.
- Use campaigns on social networks to track your results. This means create a specific campaign and use tracking on the social networks and your conversion pages to see how you’re performing.
- Always engage with people. If someone takes the time to Retweet or share one of your items, take the time to thank them. Engage with the community for maximum results.
Social media marketing can seem very complex for businesses, especially at first. It doesn’t need to be. Use your common sense and treat people like you wish to be treated and you should have good results. This is not a get rich type scheme, but social media marketing is a tool your business can’t live without. Over time your efforts will be amply rewarded for your initiative.
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