Best Converting Business 2 Business Sales Emails [Templates]

Getting business to business emails to convert can be a little tricky. The conversion relies on your business being able to offer something of value to the business you are contacting. Maybe your business can help them out with raising their brand awareness or offer them a cheaper way of doing something that their business relies on, for example distribution or staff. But even if you know that your business can add value to another business the hard part is convincing the other company of this.

This is why the email that you send is vital. It is your greatest opportunity to convince a business and get a sale. Many guides on how to write B2B emails will advise you to stay clear of email templates. But in this article we are suggesting the complete opposite. We have found that there are certain B2B email templates that convert more than others. As long as you use your common sense and personalize the email templates for your business they will work a treat.

Best Converting Business 2 Business Sales Emails

These templates are free for you to use and are proven to get results.

Context: Someone you are interested in has started their own business and your business could offer them a helping hand in getting them off the ground.


Congratulations on starting up your own business. We at [INSERT COMPANY NAME] are really big fans of your work and have always thought that you would start your own business sooner or later.

Anyway we know that you are probably rather busy right now but we just wanted to say that if [INSERT COMPANY NAME] can help you out in anyway it would be a real honor. We have helped businesses out like yours in the past by [Give examples of how]

Again many congratulations!

We look forward to hearing from you


Context: You are targeting a business that has probably never heard of you before.


My name is [insert name here] and I’m contacting you all the way from [INSERT LOCATION HERE]. First off, I’d like to say that I’ve been closely watching your company and I’m really impressed with what you guys have been doing! especially [GIVE AN EXAMPLE] So I wanted to get in touch.

I should probably explain a bit about who we are and what we do.  [EXPLAIN WHO YOU ARE AND WHAT YOUR COMPANY DO IN A FEW SENTENCES]

So why am I writing to you? Well, we’re really passionate about companies like yours and believe we can offer something that will benefit the both of us.  [SUGGEST A FEW THINGS YOU COULD OFFER THEM].

My contact information is listed below. Feel free to Shoot me a reply or get in touch,



Context: Someone you have previously offered your businesses services to has moved to a different company.


I have just seen that you have made a huge career change,  many congratulations from me and all the team at [INSERT COMPANY NAME].

Once you have settled in we would love to find out about your new job and the company you are working for. I know we helped you out when you worked at [INSERT OLD COMPANY NAME HERE] with our [INSERT WHAT YOU HELPED THEM OUT WITH] so if you think we could help you out again please get in contact with us as we would be happy to help.

I look forward to hearing from you,



As long as you tweak these templates to fit your business and the client using a template won’t be a problem at all. All the best in your sales emails!

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About the Author

This guest post was written by Endre R., an inbound marketer with a keen interest in sustainability. He is also a freelance writer, representing Jangomail, a popular email marketing services provider. You can follow his latest rants on Twitter.

About Guest Blogger

This post was written by a guest writer. You can find out more about the author above. If you'd like the opportunity to guest post Magnet4Marketing please check out our Write for Magnet4Marketing page for guidelines and details about how you can make a contribution to our growing community.

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  1. Naina says:

    An email can change everything in business.It can make or break the relationships with the clients or business partners.So sending a mail can make a lot of difference.You have explained the syntax so well Fabrizio.
    Naina recently posted..Financial Accounting SoftwareMy Profile

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