In this post I will provide your with some simple tips on improving your copywriting - Improving a landing page can be a very difficult task, especially if you do not have a lot of background in copywriting. There are many aspects of copywriting that people overlook when they are designing a landing page, and you need to make sure that you are doing everything that you possibly can to improve your position and ensure that your landing pages are going to give you a better conversion rate.
To start, you need to look at copywriting as a way to gain trust with individuals, more so then to sell them on your products. While you want to make the features of your product apparent, you should also be looking to sell them on how it will impact their life or business in a positive manner, more so than just why your product is great. Three things that you can do to improve the copywriting on your landing page include the following;
Tips for Improving your Copywriting
Tip #1 Unique Value Proposition
The first thing that you need to decide is what your unique value proposition is going to be. What makes your product unique, and more importantly, why does it differ from the competitors that are out there?
Try to find a singular, value proposition that makes your business or product, the one that these individuals should be investing in. State it clearly, and make sure that you sell them on the unique value proposition throughout your landing page and copy writing, in order to keep hammering home the unique features of your product and how it makes it valuable to your target market.
Tip #2 Personal
Always make sure that you are making your copywriting as personal as possible. Instead of looking at it as you having to sell them on the features of your product, look at it as you selling them on how your product can improve their life. Is it going to help them to save money, and therefore better provide for their family? Is he going to allow them to save time throughout the day?
Your goal should be to provide a vision to those that are reading your landing page. Allow them to see themselves with the product, and visually see the benefits that are going to, as a result of purchasing the product. Simply stating the features that your product has is not telling them how it is going to benefit them in their day-to-day lives. Each individual has a hierarchy of needs, beginning with their family and personal health, which is a direct reflection of their financial situation.
Tip #3 Uncluttered
One big mistake that many people make is trying to fill every little piece of real estate on the screen with information and sales pitches. You want to make sure that your landing page is not cluttered, because it is going to be much easier for you to predict where an individual is going to look when they begin reading your page, and where their eyes are going to go from there.
You need to make sure that your landing pages as uncluttered as possible, and simple and easy to read. Make sure that the areas of the page that are going to attract the most attention are selling the personal aspects of your product and are straightforward and easy to find.
Image courtesy of Flickr user: jpaxonreyes
About the Author
Charles Dodgson works as a freelance writer and editor for WLM SEM Submission Service Company that provides quality link building services and content development solutions specially designed to meet the digital marketing requirements of business owners and upcoming entrepreneurs.