In this post you will learn three effective ways to boost your blog subscribers - If your online blog is something you invest so much time into, then you would definitely know the importance of blog traffic.
As a blogger, your primary goal is to attract readership and turning the readers into subscribers. Since, the content you put on the blog is the primary constituent for attracting blog traffic, it is also the one to turn your one-time visitors into subscribers.
Even though, the attributes of good quality and uniqueness of content cannot be underestimated. But still the subscriber count is a metric which every blogger aims to achieve. Following are some of the ways to boost your blog subscribers.
1. Giving Valuable Incentives
You can give good incentives to your visitors or blog readers. It is not necessary for you to create that incentive element on your own.
These incentives can be such as, gifting a free e-book, video, podcast, etc. as a goodwill gift. But make sure that it is of something of importance for the visitor to encourage him or her into becoming blog subscriber. That incentive should also have the qualities of:
(i) Uniqueness: That product must be unique to make the visitor feel privileged to subscribe to your blog.
(ii) High Value: That product must be of high value to make your blog appear as worthy for
subscription to the visitor.
But note that these incentive items should not be a one-time take away luxury.
Some clever subscribers might subscribe and then unsubscribe immediately after acquiring your digital incentive. So, give away your product or incentive in parts. e.g. this can be done by allowing a subscriber to get first few chapters of an e-book. Then, you can call for a certain action before gifting them the subsequent part(s) of it. In the long term, the subscribers of a specific niche would also share your digital product with other similar users.
The digital product would bear your blog website address or identity, and this would consequently propagate your mission and vision. And hence, indirectly helping your purpose of being known in the community, attracting new visitors and finally turning them into subscribers.
2. Strong Networking
You as a blogger should never aim at becoming a standalone blogger. Your blog must be connected to other blogs and known to the community for attracting traffic. This therefore, calls for building blog networks and relationships with other bloggers. Particularly, building relations with well known blogs have high attached value.
The blogging community would start giving you more purchase and importance, thus adding to your reputation. This consequently would bring more traffic to your blog and help the community in knowing and subscribing to your blog.
You can also write for other blogs as a guest writer which would further open up the opportunities for attracting readership.
3. Call to Action and Subscription Importance
Just make sure that you are displaying the call to action link at the right place and in right manner. It can be simple text, a button, or an image. The incorporation of this should be in email opt-in form and also with RSS subscription link.
Also elaborate precisely yet shortly on what users would get if they for subscribing to your blog. Use catchy phrases such as; ‘Want to know more – Subscribe immediately’ or ‘Subscribe to us – get great offers’, etc. can be put in appropriate locations on the page. This is of paramount importance as the visitors at times want to subscribe but they have to search for the subscription link on the page. So, place the link in an easily viewable place to cash-in the impressed viewers and readily turning them into your subscribers.
What do you do to boost your blog subscribers? Share your ideas with us in the comment section below as always!
Image courtesy of Flickr user: teiamg
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