Revealed: The Real Way To Make Money With Articles

“Article marketing… What a drag. To make anything more than $50/day, I’d have to pop 100 out. Every. Single. Month.”

“Articles? For traffic? Who are you kidding, dude?”

“Why would I even bother with articles? Not when the search engines give me enough organic traffic to explode my bandwidth.”

There are some comments I’ve received from a few marketers I spoke with at a recent seminar. They’re *very* anti-articles. They think it is way too laborious. They feel the returns are far too minimalistic to warrant any serious thought. Here’s the thing. Anyone who shares these sentiments is plain and simply wrong. Their approach is completely wrong. Hence, their results are substandard.

make money with articles

The article marketing strategy I’ll be sharing with you will prove this. But before we get into it, take a look at the following.

-          This strategy is 100% free. You don’t have to invest a dime (except in an autoresponder, hosting, and a domain name).

-          This strategy works with any profitable niche.

-          The results aren’t instant. But you can expect to see returns within a month.

-          You won’t have to rely on Google for traffic at all. You can build a stable business around this strategy. And did I mention that the traffic is free? And laser targeted?

-          You won’t need to write any more than 1 article a week. That’s right. 1. Every 7 days.

Sounds quite interesting, doesn’t it? Now before we actually dig deep into this strategy… Let me tell you why your articles haven’t been working for your business.

Most marketers make a mess of article marketing because:

1)     They think it’s genuinely possible to write a fantastic article for both human readers, and the search engines (think “strategic keyword placement”).

2)     They post content to a multitude of article directories, hoping this will bring them a million bucks in a month.

I’ve been writing for the past 5 years. I can safely tell you it’s virtually impossible to produce anything worth reading if you have to force keywords into an article. Majority of them are either grammatically incorrect or sound very awkward. Think about it. When you do a Google search, you’re not particularly concerned about how you phrase your query just as long as the engines “understand” you. So you type terrible sounding words like “how to lose weight fast”.

Listen. Any sentence that has the phrase “how to” in it is guaranteed to sound retarded. Such articles lose the readers’ interest because the hilariously bad English crushes every ounce of credibility. Once you lose a reader, you lose a sale.

Furthermore, mass submitting content to directories isn’t the smartest option. Why?

Easy. Your target market probably doesn’t wander the realms of directories. But it doesn’t simply end here.

You see, way too many marketers have justified mass submitting as a means of generating “quality” backlinks. However, this is pure nonsense. Take a look at Ezine Articles. The home page of Ezine Articles is a PR 6. Sounds impressive? Not quite.

FACT: When you post your article to this (or any other directory), the page on which your article appears is a whopping PR0. Quality backlinks? Hardly.

Even 100,000 of these won’t cut the mustard. The only type of backlinks that will produce significant results are relevant, high PR ones.

So… here’s what I’ve determined:

1)     Posting content to directories barely drives you any traffic

2)     The backlinks from article directories are next to useless

3)     Writing “SEO” content is a ridiculous notion. Articles are meant for human readers. Human readers take action based on your content, not search engines.

The guys who despise article marketing are doing it wrong. Hence, they’ve only achieved mediocre (at best) results. Here’s article marketing done right.

7 Steps To Make Article Marketing Work For Your Business

Step #1 – Identify a profitable niche

Step #2 – Select the primary product to market

Step #3 – Create your website

Step #4 – Write a top-notch, value adding article which genuinely helps people solve a problem (note: avoid rehashed rubbish found in Ezine Article-esque websites)

Step #5 – Publish the article on your own website first

Step #6 – Source high traffic, niche-targeted publishers

Step #7 – Contact these publishers, build a business relationship with them, and have them publish your content

Instead of having your strategy revolve around article directories, you need to publish your content at niche-targeted, mega traffic sources. Naturally, to maximize your results, you should have your content published widely (worry not, I’ll show you how in a bit).

Publishing your content at authority sources (websites, blogs, newsletters, ezines, and even newspapers) allows you to piggyback off their pre-existing credibility. They have already “taken the trouble” to forge a relationship with their readership. And by associating yourself with them, you end up inheriting this trust.

Once you’re able to build a substantial list of high-traffic publishers (over 15-20 per niche), you can expect an influx of visitors (which would naturally translate into subscribers and buyers) every time syndicate an article. Now here’s a secret for you. Building a large list isn’t hard at all. Here’s how you can achieve this.

How To Build Your List Of Content Publishers

1)     Conduct a Google search in the following manner: Niche Keyword + “write for us”. This will produce a substantial list of potential blogs and websites that accept guest posts.

2)     To locate a list of targeted ezines and newsletters in your niche, Google the following: niche keyword + ezines and niche keyword + newsletters. This method is fairly time consuming though. A great alternative would be to get a paid membership with the Directory of Ezines (DOE www.directoryofezines.com). This resource gives you a comprehensive breakdown of ezines in your targeted niche (from number of subscribers, to response rates).

3)     To contact newspapers, head over to http://newspapers.com/ (it’s free)

4)     To obtain a list of magazines you can submit your content to, purchase a copy of the Writer’s Market (it’s available at www.amazon.com). Think of it as the offline version of the DOE.

Note: If the publishers demand that you provide them with exclusive content, strike them off the list. There are plenty who have no qualms with “sharing”.

Writing a quality article is probably the easiest aspect of this strategy. The difficulty lies in building a list of interested publishers. I’ve given you a list of potential publishers. But in order to sift away the uninterested parties, you’ll have to do the following:

1)     Contact the publishers with a personalized email.

2)     Talk about subject they write on. You need to explicitly show them you have a strong understanding of the niche.

3)     Explain your interest in having them publish your content – and dwell on how this relationship would benefit them.

4)     Include a couple of links to articles you have published in the past to give them a feel of your writing standards.

“Cold emails” very rarely yield immediate results. So don’t expect to the world if you only send a handful of emails out. Keep at it, and you will hit a good number of interested publishers.

Remember, the traffic potential is massive. And as long as you’re able to write value adding content, you can leverage on your writing prowess to build a very stable, article marketing-based business.

image credit

Comments

  1. Realistically, how much money do you think a person can make using your suggestions on article marketing?

  2. Hey Alan,

    This is virtually impossible to answer, so I’ll make a few assumptions.

    1) You’re either able to write quality content yourself, or you know someone to who can write for you.
    2) Your call to action is compelling.
    3) You’ve chosen a good product to market.
    4) You’ve got a strong sales funnel to make back end sales.
    5) Your autoresponder sequence positions the products you’re marketing in an enticing fashion.
    6) Your opt in page is optimized
    7) You’ve put in the effort to build a relationship with your publishers, and prospects.
    8) You follow common sense marketing (no outrageous claims, no BS, etc.,)
    9) You’re able to rinse and repeat this process with various niches

    If you do meet these 9 assumptions (which you should), then you can quite easily bring in 6 figures a year from a handful of niches (5-6). I know of marketers whose primary driving force is to live by this strategy. They do nothing, but syndicate content.

  3. Basically, this strategy is a variation of guest posting. The key here is to find worthy media to publish at. While it is best if you can publish the same piece verbatim on a couple of sites, with online media this is a problem because of duplicate content. But if you publish the same piece in an online publication and in a printed one, then this saves you half the work.

    • In the simplest of senses, yes it is “guest posting”. The difference is you can publish one article as widely as you’d like. As such, the thing on duplicate content is not true.

      To be penalized by Google for duplicate content is really difficult. In fact, I’ve never heard of anyone getting punished for this. You can learn more about duplicate content, and how it is a myth (yes, myth) at Google’s very own webmaster’s blog. Trust me, you can’t get better information on Google’s practices from anyone than the Big G themselves.

  4. Great article, I had no idea how to get an article published by the majority of those that you included in your piece. I also agree that mandatory keyword placement can spoil your article from the get go, and ultimately makes your writing seem generic.

  5. Prashant Waikar says:

    Kevin, yeap you’re right. I don’t at all fancy writing content for the engines. The good thing though is my current clients don’t care either. They understand the value of content, and no it’s smart to avoid depending on Google.

Speak Your Mind

*