7 Effective Ways to Repurpose Blog Posts to Promote your Blog

By 17 Comments

I’m sure that you have more than a good dozen blog posts on your blog that you’re really proud of, the kind of pillar posts that you’ve put in extra time in creating and the ones that gets a lot of attention from your readers. Well how about repurposing some of those posts and using it to promote your blog further? Below are 7 effective ways in which you can repurpose a single blog post on your blog, and if you have many, then you’re onto a winning roll already…

Repurposing content is a powerful way to market and promote your blog or website, providing you do it right, the 7 methods here I’ve applied to my own blog marketing strategies many times before and as a result has produced some great results.

repurpose blog posts

  1. Create a video version of your top posts to post on YouTube

This is something I’ve just started doing recently and I can tell you it works. Creating video versions of your posts and posting them onto YouTube is a great content repurposing, marketing method. You can even add a link to the post from the video itself should you wish, and get more referral traffic from viewers. Perhaps you have a product review, or a ‘how to’ post that gets a lot of exposure… Consider creating a video version of it and start getting more traffic back to your blog.

  1. Create a podcast version of your post

Another suggestion would be to create a podcast of your post. If you don’t know where to start with podcasting, consider signing up to Spreaker.com, it’s a free podcast service and you can even embed your podcasts into your WordPress blog.

  1. Create a downloadable document or eBook

This is a popular technique, and you can use several posts to create your own downloadable PDF eBook, you can then use your eBook to help build your email list as a freebie, or even rewrite some of the content and make some money by selling your eBook.

  1. Chop and dice your posts and submit to web 2.0 blogging sites, or use as guest posts

This is also another very powerful content marketing technique. If you have the time, consider rewriting, chopping and dicing some of your best posts and submitting them to article directories or web 2.0 property sites. You might even want to submit them as guest posts, but ensure when you re-purpose them, they come out completely unique.

  1. Create an eye catching Infographic

How about creating an infographic version of one of your posts? If you’re not able to do this yourself, you can get in touch with a graphic designer to help you. You can then post the infographic on your blog and even add a HTML snippet so that others can post it on their blogs; this is a great way to build natural backlinks to your blog also.

  1. Use your posts for content fill in your email marketing campaigns

Use your best posts to add as content fill in your email marketing campaigns. Give your emails the sharing options to help make it go viral and attract new readers to your blog.

  1. Use your posts in your next webinar

Finally, if you want to hold a webinar then why not use some of the content from your blog to do it? Choose the best topics that you think listeners will be interested in listening to and engaging with you in further, and use your posts as references.

These are just some of the effective ways to repurpose content from your blog, do you have any more content repurposing tips to add to the list? As always add them in the comment section below.

  • http://www.rancorinfotech.com Aasma

    Really great ways to utilize your old post to increase your blog exposure. I think creating a video is certainly a best way as lot of people like to see video than reading your content.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Me too Aasma, video blogging is getting quite popular, it’s something I’ve started doing but I’ve not created anything that I’m happy to publish yet :)

  • http://hairlossreplacement.org/ Liane Markus

    The 7 ways or strategies that you have shown here will really be effective if utilized accordingly and correctly. I have read the strategies and they are all qualified to work where many will really benefit from it.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Glad to hear that you’ve tried and tested some of these tips Liane :)

  • http://www.panoramicuniversal.com Adrian

    Wow , the repurposing of the blog posts has made a new door to make more efficient use of the blog posts! By having the repurposing of blog posts, we can make more diversity of our blogs visibility and readers attention towards the pillar posts! Fabrizio you have given awesome idea man thanks!

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      You’re most welcome Adrian ;)

  • http://twitter.com/#!/SimmeonJoseph Simmeon

    Hey Fabrizio,

    Once I have created some more content.
    I will remember to reuse my content and distribute in different formats.
    Nice tips to help increase exposure.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Simmeon, thanks for dropping by. Look forward to seeing your re-purposed content in the future, glad you found the tips useful :)

  • http://andreapichler.wordpress.com Andrea

    Although I’ve just started my blog, I’ve recognized that blogging is truly one of the hardest ways to make a living. Especially, if you want to do it on your own. Having a blogger partner could help one with the blog, because there are a lot of things to do… it isn’t only about the content, you have to manage and optimize your site, and it isn’t as easy as it sounds to be. Your tips could be really helpful for me, thanks for sharing the useful information!

  • http://www.multiclassads.com/ Ali

    Exactly your article is very true , i also use YouTube video method, i think this best way for promoting blogs thanks for sharing informative article.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      You’re welcome Ali, YouTube is a great marketing tool, underestimated a lot by bloggers.

  • http://www.antonkoekemoer.com/Digital-Marketing/ Anton Koekemoer

    Great tips. Though one should remember that content should be unique – and one should preferably evade scraping by all costs when it comes to “Chopping and dicing”. Google and their Algorithms are quicker to pick up on certain signals online than one would think.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Thanks for the reminder Anton, yes of course, we have to be careful. I guess when it comes to chopping and dicing posts to be published elsewhere you practically have to rewrite the post entirely to be on the safe side.

  • http://www.leeslieutenants.net Lee

    Great ideas there. I never thought about making videos out of my blog posts. What a great idea!

  • Joshua

    Great tips! These are very great ways to utilize old blog posts. Plus, it’ll attract more readers to the site! I enjoyed your post, good job!

  • http://worldfootballextra.com/ Isaac

    Very nice tips… I guess the first one concerning YouTube is the most difficult one to do because making an attractive and entertaining video while giving out valuable content is not always easy. But when done properly, it’s definitively worth the time!

  • http://www.magnet4marketing.net Fabrizio Van Marciano

    Thanks for your comments everyone, glad you all enjoyed the tips here :)