You’ve heard it time and again – the money’s in the list. The List, the List, the List. Still, so many new bloggers out there have gone nowhere near starting to build a list, much less soliciting email addresses. Why is this task so intimidating? Start now with our 20 list building tips and get that list up and running already!
List Building Tips: Prepare For Your List
1. Get a Great Autoresponder
Pay for a good autoresponder. Avoid free ones as they come with Ads and there’s no guarantee they’ll deliver your emails.
2. Keep A Freebie Or Two Ready
An eBook, free product trials, special product offers – keep several options in place. Make sure your freebie holds value to your potential subscribers.
3. Prepare Your Newsletter
Select a template that best represents your brand. Go easy on images and stick to a neat template with faultless HTML. Get professional help if you need to.
List Building Tips: Start Building
4. Send Out Newsletters to Even Just A Few Subscribers
Don’t wait till you ‘build the list’. Email addresses die all the time. The few people you mail to will refer others if they’re happy, so that’s potentially more signups.
5. Book a Speaking Engagement
If you’re confident in your subject matter or expertise and your content is of great quality, conduct or join a seminar in your niche. Speak on a topic that’s of interest. Ask attendees to sign up and give away freebies.
6. Email the People in Your Personal and Business Contacts List
Note down your business contacts’ email Ids. Obtain permission from them to mail your newsletter.
7. Look for Email Addresses at Every Contact Point
Do you get phone calls from prospective customers? Get their email Ids. Explore all such contact points; at stores, at promotional events and so on.
8. Get Your Friends and Family to Source Addresses
Recognize and reward your employees for sourcing addresses for your list. Get your pals, family, pal’s pals and everyone else s’ pals to get you addresses of people they know.
9. Get Active on Social Media
Establish your profile and brand on all major social media networks. Post your content and follow anyone who reads and comments. Get your followers to sign up.
Network with other bloggers, do guest posting, comment on their blogs, interact with their audience and increase your incoming traffic this way. You will get many signups out of this too.
List Building Tips: Work on the Packaging
11. Give Your Newsletter a Unique Name
What will you say when you ask people to sign up? Please sign up for our newsletter, periodical, magazine? Give it a trendy name, something that people can easily pronounce.
12. Include Great Content in Your Newsletter
Content is your only sure-fire weapon to win people over from the inside. Make sure you provide useful, valuable content along with your newsletters.
List Building Tips: Build Relationships with Your Subscribers
13. Make Your Existing Subscribers Feel Important
When people sign up, find out what products they use, know more about their families, birthdays and anniversaries. Showing this level of interest will endear you to them, and also provide you ammunition for later.
14. Get Subscribers to Refer Others
It doesn’t hurt to ask your loyal readers and subscribers to refer their friends, families and business contacts. If each person brings you just two more, think how big your list will be. Be sure to motivate using freebies.
15. Avoid Sales Pitches
The whole idea behind building a list is to sell your products. Still, be careful while you’re in the initial stages of blogging. Count on quality content and keep your sales pitches to a minimum.
16. Get to Know They Personally
Even if you have just 5 subscribers, make efforts to get to know them better. Email them personally, respond to their comments, ask for their feedback – the more they like you as a person, the more people they’ll recommend.
Explore All Signup Options
17. Make Subscription Options Simple
Many a time visitors click the opt-in link but don’t subscribe. Wonder why? It’s the sign-up form… So many fields to fill and a never-ending stream of questions… Are you surprised people don’t sign up?
18. Place Your ‘Opt-In’ Link Everywhere
Visitors to your site must find it easy to opt in to your subscribers list. Put your opt-in link everywhere, in your posts, in your sidebar, in your home page, about me page, products page and so on.
19. Include a Call-To-Action to Subscribe in Every Post
At the end of every post; include a call to action, asking people to opt in to your subscribers list to get content and special offers delivered to their inbox. Make sure you mention special discounts and freebies for subscribers.
20. Create ‘Subscribers Only’ Exclusive Content and Offers
Pool your premier content and exclusive product offers in subscribers-only page on your blog. Make sure you talk about this exclusive community in your blog and on social media. People love to be part of exclusive groups.
About the Author
This post was written by Frank of conversion rate optimization company Invesp. Invesp helps online businesses in optimizing their landing pages and increasing conversion rate of their campaigns.