So why should you consider adding a podcast to your blog? – In the early days following a blog launch, writers can go through a difficult period of low traffic and disappointing earnings. Publishing enough content to get a blog over the hump can be a tedious and discouraging process.

Building links can be difficult, as established blogs may be reluctant to link to a start-up with sparse content. Yet, despite all of this, for your blog to succeed, you must build your brand, cultivate a loyal following, and develop domain authority.

A simple, yet powerful, way to quickly add content and establish credibility is to create a podcast to complement your blog writing.

Here are a few reasons adding a podcast to your repertoire can be effective:

Adds Variety

It can be hard to spend entire days writing and browsing the web for content ideas in the early going. Staring at a blank screen with the hopes of coming up with a great idea can be mind-numbing. The process can turn writers into zombies, as well as lead to time-wasting distractions. Many bloggers find that they can be doubly effective by splitting their time between blogging and podcasting.

It’s Fun

If you blog about something you love, podcasting should come naturally. For instance, I write about baseball, and welcome every available opportunity to rant about my favorite sport. If you’re like me, talking about subjects you enjoy isn’t work, but a fun break from the often antisocial activity of writing. The isolation required to coherently write quality articles can be maddening if done without interruption. Podcasting will allow you to speak with other like-minded bloggers, share some laughs, and actually make some friends. On top of that, the relationships you build can lead to link opportunities down the road.

Improves Credibility

While it may be hard to procure quality guest posts early on, it can be easier to get insightful podcast guests. Many experts find it much easier to simply place a brief phone call to a podcast, than to sit down and write something to contribute.

The podcast world is competitive, and hosts are always on the lookout for expert guests who can offer useful information, insightful opinions, or innovative tips and tactics to their listening audience.

If you have a difficult time attracting experts to your show, you can always reach out to other podcasts and offer your own expertise. Doing so will build your brand, expand name awareness, and build relationships. You can share links to your guest appearances on your blog and show your readers that your opinions are in demand. And by contributing to another program as a guest, you will have an easier time attracting future guests to your blog’s podcast.

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