Back in November of last year I had the opportunity to listen in on a very insightful episode of one of my favorite blogging podcasters and top blogger’s Pat Flynn from the SmartPassiveIncome blog.
In this particular episode Pat talked about the importance of being everywhere; which prompted me into writing this post about the importance of completing social profiles.
So let me ask you – how many social profiles do you have online?
That includes some form of bio or ‘about’ section on sites like Facebook, Twitter, Google+, LinkedIn, YouTube, Flickr, Tumblr, Blogger, Bloggers.com, chat forums, HubPages, Squidoo, EzineArticles and other article sites, all the blogs you’ve ever guest posted on and the list goes on… I’m sure like me you have lots of them scattered about.
Now let me ask you another question… How many of those profiles are actually worth reading, or more importantly taking action upon after reading?
Today I want to talk to you about the importance of completing social profiles and why you should do the very best you can to ensure that each one is completely unique and encourages readers to take action after reading them.
Completing social profiles is a unique opportunity to market your website…
Completing social profiles is important as it is an opportunity for you to use content to market or promote your blog or website more effectively. A well written bio will quickly get readers response to take action, and make them want to find out more about you and what you have to offer.
Completing social profiles is a unique opportunity to help you get better search engine ranking
Many profiles particularly forum bios’s or even some social sites including the Google Plus about page are search engine friendly and provide dofollow links. Making good use of anchor links can help you improve your search engine rankings and increase traffic to your site.
Completing social profiles is a unique opportunity for you to get tons more referral traffic with ‘call to action’
Having a well written profile or bio is also a unique opportunity for you to get your readers to take action and click on a link, preferably back to your website or blog. If you can achieve this across many of your social profiles, you could potentially open the gates to a ton load of referral traffic or at least increase it.
Completing social profiles demonstrates to your readers that you are someone of importance…
Having well written bios across the web demonstrates that you are someone of authority particularly in your niche. Someone might come across one of your posts in a forum, and then they might also find you on a social site, which would prompt ‘hey this guy must be pretty important, let’s see what else I can find out about him… or her’.
So just being on social networking sites or any other web 2.0 or blogging site alone isn’t enough, registering isn’t enough… it’s not just about the engagement either although this is every important for social profiles to work, it’s about making an impact on each of those sites you’re on more effectively.
Many people register to a forum or a social network site or a blog site and do nothing else. Some don’t even add a photo…
So to add to the importance of being everywhere, just make a list of all the social profiles that you have online and check out your bio or about page section, see if you could improve any of them in any way, or just update them even.
So in a nutshell, here’ what you can do to make your social profile more effective –
- Add or update your photo
- Add a well written or update your bio using keywords / phrases
- Tell readers what your site or blog can offer them
- Add a link back to your site