Find out WHY site acceleration will supercharge your conversion rate!
Website developers focus a lot on their content and not on the technical aspects of making sure that they make money with their websites. As a result, site acceleration is an often-overlooked aspect of both search engine optimization and website monetization. Especially post-Panda, website owners are focusing more and more on pumping out content that is over 500 pages and less and less on making sure that their website appeals to human readers.
When Google Panda was released, many website owners saw their revenue plummet in proportion to the reduced amount of clicks they were receiving, but after a few months they began to see a lower click-through rate as well, meaning that they were having both less people visiting their sites and having a lower percentage of those people click on advertising or sign up as a lead or sale. As a result, many webmasters have seen their revenues plummet because they ignored site acceleration and other technical SEO methods that increase conversion rates.
If your site’s survived the Panda update, how can you bring it above and beyond its pre-Panda revenue levels and create a better experience for your readers?
Site acceleration supercharges your SEO
Google penalizes websites with a slow load time by ranking them lower on search results, and Google rewards sites with a fast load time by ranking them higher on search results. That means that rich multimedia content like video and PNG images can take your site off the first page of Google even though they’re critical to making the site appeal to human readers.
Site acceleration provides a solution
That’s one of the ways that site acceleration can help you: By hosting your website on a super-fast server, your site won’t be penalized for slow load times and you’ll rank higher on Google. Not only that, but good site acceleration companies host your video on separate serves so that they won’t slow down your site’s load time. Unlike other SEO methods which involve expensive link-buying programs, site acceleration is one of the only ways that you can increase your visibility on search engines without
actually creating any new content or paying for an expensive link-building program.
While any good SEO program needs to involve on-site text content creation and off-site link building, your site simply won’t show up very high on Google if it doesn’t load quickly. However, site acceleration has even more value when it comes to your conversion rate.
After somebody finds your website online, they’re going to need to stay on that website (or at least click on an AdSense or other link) for you to make any money. Unfortunately for many website owners, most readers are lost in the first eight seconds after first landing on the site. This is due to multiple factors, such as not having a good hook on your landing page, but that is something for your site’s writers to fix.
Faster load time means more conversions
Besides the hook, the most common reason why readers leave a site within the first eight seconds is that the site does not load quickly enough. Especially with the advent of easy-to-use gestures for going to the previous page on touchscreen devices, and the popularity of five-button mice on desktop computers (where button 4 sends the “back” command to the browser), website readers are less patient when a site takes too long to load. Site acceleration by services like NetDNA enhances the user experience and increases your conversion rate by making your site load faster so that readers don’t get impatient and leave.
Photo by John Goode