As we all know YouTube is one of the best social media marketing platforms on the internet, and if you’re not already making the best use of it then you seriously need to rethink your marketing ideas for 2012. YouTube recently announced as you’re probably well aware that it was receiving in excess of 3 billion views per day! Mind blowing stuff huh?
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OK today I want to share with you five very effective tips to help you create the best video product reviews to post onto YouTube. The five simple tips are –
- Keep it Short, Keep it Simple, Keep it Sweet
- Product, Product, Product…
- Highlight the Important Features & Benefits
- Be Yourself
- Video and Audio Quality is Important
And one… Keep it short and keep it simple; viewer’s attention spans are very limited these days, so ensure you keep your reviews short, punchy and relatively simple to follow.
And two… Remember that you’re doing video product reviews… so talk about the product you’re reviewing and nothing but the product, try and avoid venturing off onto various unrelated topics and most of all avoid talking about the weather… we Brits do nothing but talk about the weather… and today’s no exception, it’s pouring down with rain and… oh sorry I got a little carried away there… of course unless the product you’re reviewing has something to do with the weather then that’s fine.
And three… Quickly pin-point and highlight the best features and benefits of the product you’re reviewing. Your viewers will want to know why they should be buying or look to using the product or how the product itself can help them solve their problems if any… Make your points powerful too…
And four… Don’t come across as a puzzled baboon stuttering your way through your video product reviews like a jammed m, m, machine gun… the sweat on your brow will become apparent in the reflection of the light, and your viewers will instantly get the impression that you don’t have the slightest clue into what the hell it is you’re blabbering about… Be confident, be professional and above all be yourself…
And five… Last but not least ensure your video and audio are of high quality before uploading them onto YouTube or publishing them onto your blog even. Your audience shouldn’t have to squint or have to struggle to hear what you’re saying, and if it’s one thing that will get your viewers clicking away it will be because your video and audio is of poor quality, so ensure that it’s not!
Follow these simple tips or at least consider them when creating your next series of video product reviews and you’ll be onto a winner.
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Photo by krynsky