How to promote your blog - The blogosphere… a dimension flooded by passionate individuals all fighting for a place under the limelight as a recognized individual with authority in their chosen niche or niches.
Why has blogging become so popular? Is it because many people have realized that blogging is a profitable business venture? Is it the answer to many people’s problems looking for financial freedom and more time on their hands to do the things they love most? Or do many people blog for the pure reason that they’re passionately addicted to it?
What ever the case may be, one thing is for sure we’re all in the same race, wanting to finish in top place, to be the proud owner of a successful iconic blog that others can look up to. So, the only way to do this is to promote your blog, simple…. Promotion or more appropriately marketing is the only way to succeed in blogging… of course other factors are important too such as passion, commitment and perseverance… but let’s look at promotion only. Let’s look at how to promote your blog effectively.
Getting traffic to your blog is perhaps the most challenging task in a blogger’s career. Yet it is also the most important ingredient of a successful blog. Essentially some blogs pick up traffic a lot faster than others and this could be because of several reasons, including the type of niche. For a quick example, a tech blog might certainly become successful a lot faster and with lot less effort than a blog that talks about dog grooming… Beg to differ? let me know your thoughts.
However regardless of this factor, there are still many things you can do to promote your blog.
How to Promote your Blog Online
How to Promote your blog with great content
Content is the ultimate blog promotion tactic, you know the saying ‘content is king’, this is 100% true regardless of what you may have read elsewhere. The internet is made up of pure content and nothing else, the better it is, the better chance you will have at succeeding with it. If your content is crap, no matter what you do to try and promote it, it simply won’t be worth your effort. You might as well take up skiing uphill wearing roller-skates, you’ll have better luck with that…
How to Promote your blog with good design and layout
Ultimately the design and layout of your blog can also determine the success of it. If you value your content and your readers you will most certainly not give them a naff looking blog design and layout that you downloaded freely somewhere online. It would be much more beneficial for you to invest in a premium WordPress theme or framework. This not only promotes visitors to stay on your blog, but also improves the performance and functionality of your blog.
Promote to your blog with effective SEO
Ok we’ve looked at content; design and layout now let’s briefly talk about the root of your content, SEO… the queen that stands besides the king, being content. One of the biggest reasons why so many blogs don’t succeed or don’t get the traffic it deserves is because of SEO, or more over the lack of it. If you’re using the blogging platform Blogger, in hope to build a successful blog, you have your work cut out as far as SEO is concerned. I’d highly recommended if possible migrating to WordPress, self-hosted if you are using Blogger.
If you are running a self-hosted blog and don’t use an SEO plugin, I’d highly recommend the WordPress SEO by Yoast plugin. It’s nothing like it’s more popular rival the All-in-One SEO for WordPress, it is in fact a lot more powerful with a lot more on-page options and analysis tools than the All-in-One.
Whilst it’s also spoken that you should not write for the search engines, and more for your audience, it does pay hugley to pay close attention to keywords, key-phrases, meta’s and other forms of optimizing your post and articles for better search engine rankings.
How to Promote your blog with better performance
We touched on this a little bit in the design and layout part. But let me remind you that the performance of your blog is imperative if you want to promote it effectively, and get more visitors to it. This means having a solid web hosting service provider, having the latest version of WordPress installed, having a solid theme or framework and installing plugins that will help you optimize your blog further. Talking of plugins, here are a couple of recommended plugins you might want to install and use –
- Clean Options Plugin
- Better Delete Revisions Plugin
- WP-Database Optimizer Plugin
- WP Super-Cache Plugin
How to Promote your Blog… To be continued…
In the next post we’ll take a look at how to promote your blog using top marketing methods… stay tuned.