Selecting Your Social Media Wardrobe

You wouldn’t show up to (most) important job interviews wearing the same clothes in which you recently tended to your lawn duties. You wouldn’t wear your business suite to the neighborhood clean-up event, and you’d probably put some thought into the dinner wear you’d choose to make or anticipate a proposal of marriage. With this in mind, do you put more time into your wardrobe than you do your social media presence?

Like your attire, there are guidelines, perhaps even a rule or two, and a wide assortment of highly personal choices available for how you present yourself online. Many choose the jeans and tees approach and don’t bother differentiating their profile or content across the social media landscape. Again, that’s a personal choice and one that might be right for you, but it is possible to tailor what and how you share your own world and self without being phony. Consider some information about the different social networking platforms out there now.

Mazzali: "Avenue" wardrobe / l'armadio "Avenue" . Bedroom and living area

Contrasting the user profiles among Facebook, Twitter, LinkedIn and Google+ makes a good case for considered content that fits the platform, rather than a common broadcast of posts. Both social media platforms Google+ and LinkedIn share a slightly older, better educated average user who tends to work in highly technical professions than the average Facebook users. Since 2010, the number of Twitter users in the 25-44 age range has grown significantly. Though Facebook remains, by far, the largest in terms of users, over one-half billion worldwide, it has a reputation for being the place where you post personal, sometimes too personal, details that would be of no real interest to most people. As such, basing posts that seem to fit the platform does make sense.

Starting with profiles, setting the tone about what a reader can expect from another user begins with a little bit of strategy on your part. As Linkedin is essentially your living resume, a professional photo image in your profile has a better fit than that crazy smartphone shot of your first time learning to water ski. Of course, the sunburned grin you earned during a day filled with falling down into the lake at high speeds is likely a real crowd pleaser for your Facebook page.

Twitter, on the other hand, is the business casual Friday look, as Tweets have a mix of news links and extemporaneous personal commentary. Google+, the new, fast growing, male dominated social media platform is drawing heavily from heavy tech users, many of whom use their Facebook accounts for more frivolous posts, while sharing news, particularly news about new software, apps and other technology topics with like-minded users. A profile on Google+ that tells users that you’re all about the party probably won’t get much attention.

do you put more time into your wardrobe than you do your social media presence?

As for content, we all know that there are conversations we have with specific circles of acquaintances that we don’t share with others and vice versa. Those distinctions don’t usually lead to our feeling pretentious, so thoughtfully selecting what we post on different platforms should pose no uncomfortable feelings. One bit of wide consensus is that mixing business and personal posts is highly ill advised. Remember two important facts: nearly everything you put on line is searchable in one way or another, and someday you’ll be looking for a new job. Your LinkedIn account is where, let’s face it, people expect to read about your professional interests, whereas your Facebook and Twitter accounts are viewed with a much greater amount of grace.

You live in a free country where wearing white shoes after Labor Day won’t result in a lengthy period of incarceration. Still, the general concept of what makes a faux pas is a reality, online and off. By creating the social media silhouette that best matches the platform and audience, you’re more apt to have your posts received as you intend without giving up your honest identity, one that’s as varied as your choice of dress.

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  • Jim

    Jesse! i completely agree with your point regarding social media diversity and thier different purposes. in fact all social media platforms are there for different uses, we cant treat them alike. linkedIn is best for profesionals, twitter for businesses and facebook for news and movements. one can use them as their own choice and it is also a fact that we can not braket these socila media paltforms to specific domain but as i categorize them it is what the trend shows us, and professionals do follow the latest trends.