Text Messaging Celebrates 19th Anniversary – SMS Marketing – Infographic

Today marks the celebration that sees the 19th anniversary for text messaging – 19 years ago the first ever text message was sent using a mobile phone. Since then it has revolutionized the way we communicate in the modern world. Whilst text message, SMS marketing is still rarely spoken about in today’s modern marketing world, [...]

Why SMS Marketing Can Provide Big Gains For Small Costs

What is SMS Marketing? Most B2C companies out there have or are beginning to explore social media as a part of their overall marketing plan. One of the best reasons for doing this is obviously the low-cost/high-exposure that comes with the medium.  The one downside to marketing in social media is that the user still [...]