Publicity and Marketing Predictions for 2012

Applications will outdo websites as a means for interaction and advertisement. Applications will be used as the brochure and websites that market a company’s products and services. Businesses that work on the basis of appointments, like lawyers and doctors for instance will use mobile phones as a means for communication and planning. This communication may [...]

Why SMS Marketing Can Provide Big Gains For Small Costs

What is SMS Marketing? Most B2C companies out there have or are beginning to explore social media as a part of their overall marketing plan. One of the best reasons for doing this is obviously the low-cost/high-exposure that comes with the medium.  The one downside to marketing in social media is that the user still [...]