Key Points To Take Away From Matt Cutts Recent Post On Guest Blogging For SEO
I’m sure by now many of you would have read the article by Matt Cutts spelling the end of guest blogging for SEO. If you missed that article, you can catch up with it here.
Anyways I just wanted to reflect and highlight some key points that article left in my mind, regarding the acceptance of guest posts on my own blog, and of course if you accept guest posts on your blog too, I’d love to hear your thoughts on the subject.
We all know how valuable guest blogging can be or in Matt Cutts belief, “use to be”, at the same time, if like myself you welcome guest articles on your blog, you’ll also appreciate that a lot of what Mr Cutts says in his post makes a lot of sense.
Everyday I get pitched guest articles, and most of them end up in the trash pile. The email that Mr Cutts received and used in his example of a pitch, is exactly the kind of stuff I have been seeing in my inbox week in and week out, and I’m sure I speak for many other blog owners too.
There is so much crap being pitched for guest posts these days, especially from content writers working on behalf of companies and marketing individuals, and SEO agencies and what not, I actually think to myself, the quality is so low these days, is there any actual point in publishing guest articles on my blog anymore?
Anyways after careful consideration, I have personally decided to continue to accept guest posts for now, however I also felt that I needed to make some additional changes to our guest post guidelines.
If you’re accepting guest posts on your blog too, no doubt you’re also getting a lot of crap being pitched to you, so here are some of the things to take away from reading Matt’s post.
1. Say a big fat ‘NO’ to low quality guest posts from companies, marketing and SEO individuals and agencies - Like Mr Cutts says, there are still many great guest bloggers out there, so with that in mind, I’d recommend you consider accepting posts only from people you “trust” and have a connection with.
Where possible, you should seriously consider avoiding publishing guest content that hasn’t been written by the individual pitching the guest post to you, or content created by folks in marketing or SEO, because chances are the quality of those articles will be relatively low, especially when compared to a guest post submitted by a reputable blogger that you know very well, and one that has a credible guest blogging history on other popular blogs. Low quality guest posts are intended for the purpose of obtaining one thing only, for SEO gains and backlinks.
2. Relationship building and trust matters - Check this out, if a guest blogger has never before made contact with you…
Or have never left a single comment on your blog…
Or have not made an effort to connect with you on social sites…
Or have tried to connect with you by email prior to pitching you a guest post! I’d also be very skeptical in wanting to publish a guest post from that person, unless of course they can prove that they have a credible guest blogging profile.
Trust should come first, and the only way to build trust in blogging is by “connecting” and building relationships with like minded people in your niche.
3. Go the no-follow way - This is optional and I see a lot of fellow bloggers doing this on their blogs. If you’ve been accepting guest posts on your blog for some time now, go back and take a look at some of your old articles, really see whether they offer any real value or not, if they don’t then consider de-indexing them, really!
Whilst you’re at it, check the author bio for any spammy looking links to unrelated sites, and seriously consider making them all no-follow. I’ve been checking all the guest articles on my blog this week, and I was surprised at what I found. Your guest bloggers should also be made aware that any links published in their author bio will from now on be no-followed.
4. Make your guidelines very clear - If you’re continuing to accept guest posts on your blog, which I think you should, just ensure that your guidelines are clear so that there are no confusions amongst genuine folks that are interested in writing for your blog.
Having a clear cut set of guidelines can also help in discouraging some authors who want to guest blog for the pure benefit of improving pagerank and increasing backlinks, and further encourage authors who are looking to increase exposure, increase brand visibility and to strengthen their authority in the blogosphere through high quality guest blogging.
That last tip should echo over and over again in your head…
So there you have it folks, guest blogging isn’t dead! Guest blogging for SEO is dead, that’s what Mr Cutts is portraying in his post anyways, and that’s what I believe too.
In reverse to all this, if you yourself are pitching guest posts to other budding bloggers to promote your own content, you shouldn’t be doing it for SEO gains or to increase pagerank, but more over to help you increase exposure to your blog and increase your authority as an expert. These tips should serve great purpose if you’re thinking about guest blogging on other blogs.
So what are your thoughts on Matt Cutts recent post on guest blogging for SEO? What are your thoughts on my key points to take away here, do you have anything else to add? Do you completely disagree with everything that’s being said about guest blogging for SEO gains? Please leave me a comment below as always.