Progressive Insurance Corp. Case Study: How Not to Handle A PR Crisis

On August 13, 2012, Matt Fisher posted a blog on tumblr entitled “My Sister Paid Progressive Insurance to Defend Her Killer in Court” which almost immediately went viral and began a firestorm of negative discussion about the insurance company. Since his post, Progressive had to offer a rebuttal, the scandal became inspiration for several popular […]

Protecting your Brand Image: What you can learn from the Mistakes of Chik-fil-A and Papa John’s

Just as the Chik-fil-A PR disaster is finally dying down, another fast food giant has made a similar faux-pas. Papa John’s pizza CEO John Schnatter was quoted as saying that costs incurred from the president’s new health care initiative would be passed on to customers in order to protect shareholders. “We’re not supportive of Obama […]

Ways To Get Your Brand Seen At The Olympics

The 2012 Olympics are in full swing and people all over the world are watching the athletes. Companies know the potential of the audience so they all try to get their brand seen by the consumers. Some pay the 825 million Euro price to become an official sponsor of the games but others don’t yet […]

Getting Publicity Out Of Negativity

It’s seems there is always people using a brand’s likeness for their benefit whether it be copying their logo or making a knockoff of one of their products. When companies find out they usually sue to get their product back in their control. In each case, the company can be viewed as greedy and seeking […]

Facebook Fan Engagement’s Potential With SMM

In this episode Murray interviews Ian Karnell, the president of BuzzHoney, a digital marketing agency. He shares his experience on ways they provide more strategies with content engagement for clients that you can use to increase your Facebook page engagement. Over the interview he discusses the importance of analyzing level of engagement, how they monitored […]

How Businesses Can Use Facebook – Future of Engagement

Social media is an engagement medium. We’ve all heard that before. “Don’t broadcast”… “Speak with your customers, at them”… This is true but many businesses still don’t analyze their engagement. In this Future of Engagement episode, host Murray Newlands teaches you how to use data analysis techniques to understand your social data and boost your […]

Facebook Olympics Hub 2012 – Future of Engagement Looks At The London Olympics on Social Media

People are already getting excited about the London Olympics! Fans from countries and territories throughout the world are gearing up for this year’s events in the United Kingdom. And it’s showing on social media; Olympic-related themes have become a popular topic across many platforms and fans are connecting with each other to share their excitement […]