Integrating Effective Email Marketing Into Social Media Success

It’s not hard to identify individual marketing tactics that are essential for effective marketing. Taking those tactics and successfully integrating them into an overall marketing strategy that works consistently isn’t always easy. But if you can consistently produce good content and harness the power of email marketing, you can leverage those marketing essentials into a […]

Selecting Your Social Media Wardrobe

You wouldn’t show up to (most) important job interviews wearing the same clothes in which you recently tended to your lawn duties. You wouldn’t wear your business suite to the neighborhood clean-up event, and you’d probably put some thought into the dinner wear you’d choose to make or anticipate a proposal of marriage. With this […]

Google Plus: Social Media’s Star-Crossed Couple?

The very recent and dramatic launch of Google Plus has created a storm of speculation bearing strong similarities to entertainment industry dating gossip. Among Hollywood’s most unforgettable big-screen love affairs, the one’s that burn hottest are those whose characters meet in acrimonious conflict. Gable and Leigh in Gone With the Wind, Burton and Taylor in […]

So You’re A Marketing Guru! Does Your LinkedIn Profile Prove It?

An emphasis on having a LinkedIn profile has become a big part of professional networking as well as job hunting. A lot of people understand that it’s important but don’t seem to know how to go about building a good LinkedIn profile. It’s not enough to set up a rudimentary profile page with some basic […]

4 Businesses You Might Not Think Need To Focus On Customer Service But Do

Customer service is one of the most important aspects of any business.  Few businesses can provide poor customer service and still expect to keep their customers coming back.  Customer service is vital to the continued healthy growth of a company.  Many businesses that you wouldn’t automatically think about needing a customer service department actually devote […]

Why SMS Marketing Can Provide Big Gains For Small Costs

What is SMS Marketing? Most B2C companies out there have or are beginning to explore social media as a part of their overall marketing plan. One of the best reasons for doing this is obviously the low-cost/high-exposure that comes with the medium.  The one downside to marketing in social media is that the user still […]