Marketing Automation: The Email Edition

As a small business owner, the last thing you want is to start an email marketing campaign that leaves your customers running into the arms of  competitors. Email marketing programs are a great tool for small business owners; however, if not properly used, they can be the death of your company’s marketing strategy. Avoid getting […]

Making the Most of Social Media

Promoting a business is not done the same way as it was 20 years ago. This is a fact that has been reiterated time and again. Everyone is well aware of the impact the Internet has had on marketing. Email marketing, banner ads and other methods of connecting with customers have changed the playing field […]

Crucial Parts of Professional Development

Professional Development – There’s a secret that most professionals don’t learn until they’re in the workplace: you’re never done learning about your field. No matter which industry you work in, business methods will change with the times; technology will make certain aspects of business obsolete; and your coworkers will come and go. All of this […]

Discovering and Promoting Your Personal Brand through Social Media

Promoting your personal brand – Finding your personal brand is a lot easier said than done: it requires identifying and highlighting certain qualities about yourself that are entirely unique and noteworthy when compared to other professionals in your industry. The concept of personal branding is a form of self-packaging that can include several characteristics of […]

Putting a Little Flash into E-Commerce

Retailers have been struggling since the tech bubble to set themselves apart. Back in the good old 1990s, you could simply have a website and you were on the cutting edge. Remember the fight for AOL Keywords? If you managed to grab a good one, you were pretty much set for life. Well, at least […]

Maximize Your Blog Readership with Better Email Marketing

Email marketing may not be a seductively new and inherently sexy blog promotion tool—that would be social media. Nevertheless, in the right hands it’s hard to beat email marketing for sheer effectiveness. But making sure your email marketing efforts help your blog promotion requires you to use some common sense. These may be simple tactics, […]

How Giving Back Pays

Despite the media claiming that the unemployment rate is improving and the economy is bouncing back, most Americans aren’t feeling those effects yet. Entire industries have gotten smaller or received a death blow in the recession, and workers are still looking for a place to belong. It’s in times like these that people are looking […]