Ultimate Guide: How To Use The Google Keyword Tool

SEO opportunities abound in their largest quantity online. It’s such a wild and untamed world out there; where people make money just by knowing which keyword or not is good and also going to bring in money too.

But how exactly do the top gurus in our niche research about those hidden keywords that will bring in money when a blog is built around them? Which company’s search tool do they utilize?

Well, it’s quite very simple. What majority of them use is called – The Google Adword Keyword Tool, and it’s a keyword machine from Google which is – wait for it – absolutely free to use by all persons in the blogosphere.

So quickly, let me show you the simply way to utilize and effectively use the GKT (Google Keyword Tool).

How to Use the Google Keyword Tool

Once you have your keyword, proceed to Google Keyword Tool.

After the page finish loading asynchronously, at the left hand side of your computer (as shown you below) minimize the Saved ideas (0) tab. The essence of minimizing the Saved ideas (0) tab is for the “MATCH TYPES” to show clearly (the tab is blocking the other check boxes obviously); in your computer maybe it’s even blocking the entire check boxes.

How To Use The Google Keyword Tool

Once you have minimized the Saved ideas (0) tab, you’ll now be able to see the 3 check boxes clearly

The check boxes in corresponding order are:

Broad (default search), [Exact] search, and “phrase” search.

What are their Functions?

They simply control the amount of search competition data that you’ll get to see in every research you do when you hit search on GTK (Google Keyword Tool).

What do they do individually?

  • Broad Search

It’s normally the default search box that’s always ticked whenever you open up the GTK for some keyword research. What it does personally when you search for a keyword with it ticked is it reveals the largest amount of search for that given keyword.


Let assume your keyword is guest blogging. If you use BROAD SEARCH on “guest blogging”, it will show you the competition for your chosen keyword, not only that, it will also show and add all similar keywords variations related to that keyword you’re searching on.

That means, if you search competition for “guest blogging” which has “2,900” Global Monthly searches when you tick and search using the EXACT MATCH search, but when it’s searched with BROAD SEARCH, it will add other related keywords monthly searches to the main keyword’s own too; like “guest blogging service – 590”, “guest posting – 1,300”, “guest posting services – 260” etc., as you see, they’re are all related to guest blogging.

So, when you add all those numbers (their global monthly searches) it will definitely increase the global monthly search for “guest blogging” from 2,900 (using EXACT MATCH search) to 14,800 when you use BROAD SEARCH.

  • Phrase Search

When ticked, it offers more refined keyword search than the BROAD SEARCH. This means, it doesn’t search and add all the similar keywords related to the initial keyword as BROAD SEARCH does; instead, when it’s ticked and used for searching out a keyword – it searches and adds only other related keywords’ monthly searches which contains the initial keyword to the keyword that was searched.

Example: If you search for “guest blogging” using PHRASE SEARCH, it will sum the monthly searches for -

Guest blogging service – 590”

Guest blogging opportunities – 110” etc

. . . To the monthly searches for the main keyword – “guest blogging – 2,900”. But unlike BROAD SEARCH, it won’t add other related keywords’ monthly searches that don’t have the main keyword – “guest blogging” in their name.

For example, “guest post”, “guest post services” and “guest blog” won’t be summed and added to “guest blogging” because none of them carries the main keyword – “guest blogging” in their name.

  • Exact Search

It’s the most specific and accurate amongst the keyword match types.

When you tick the [EXACT MATCH] search when you want to research on a keyword, it will only show you the monthly searches for the keyword which you typed to search.

Example -

When you tick [EXACT MATCH] for “guest blogging”, it won’t sum and add any related keywords and then show you their monthly searches jointly; instead, it is so restrictive that it will show you monthly searches for ONLY “guest blogging”, which is 2,900.

Since the EXACT MATCH search is the most restrictive and accurate, it will be what I’ll be using to show you exactly how to use GKT (Google Keyword Tool) effectively in your everyday research.

So back to the guide . . . Once you’ve minimized the Saved ideas (0) tab, proceed to click and tick the [EXACT] match type (as shown below). Like I said, this is to show you just the monthly searches for just “Guest blogging”.

Once you’ve done that, it marks an end to all the tick here and tick there which you have to do before using the GKT. What remains now for you is to hit search for your chosen keyword.

To do that, put your chosen keyword in the Word or Phrase text box and hit search.

NOTE: If you’re not signed into GKT with your Google Account, you’ll have to enter a Captcha code before you hit search. The image below is exactly how you’d see it.

Once you click on search, GKT will load asynchronously and bring out the data for your keyword.

I searched on “guest blogging” and GKTrevealed my keyword’s monthly searches and its local searches all at the same time (image shown below).

The Competition part has three variables under it; which are the “Low”, “Medium” and the “High” variables. It basically shows you the competition for the keyword amongst Adword advertisers. This means if the Competition is at the “Low” variables, it has fewer Adword advertisers gunning for that keyword. If the competition is “High”, then more advertisers are presently using Google Adwords advertising program to advertise on that keyword.

The Monthly Global Searches is basically showing you the amount of people who usually type and search your keyword(s) e.g. “guest blogging” into Google search engine every month.

While The Local Search shows just the amount of people who type and search your keyword in a specific country every month.

So after all said and done, if you want to download your keywords research data and export it to CSV format, click on Download (as shown below) and export it to a CSV file for further detailed analysis.



Now that you’ve found out how to effectively research a keyword using GKT (Google Keyword Tool), would you mine telling us how you were previously researching keywords before . . . Let us know in the comments.

Thanks for reading . . .

About the Author

Yasir Khan is the founder and owner of link building and seo agency, Quantum SEO Labs. He is highly experienced in search optimization and online marketing. Make sure you check out his site for cool Google topics.

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  1. Nice guide to use keyword tool. It’s helpful for newbies who don’t know how to use it. Thanks for this quick guide.

  2. All this is changing as Google are moving over to a new keyword tool call keyword planner, so the tool used in this article is being phased out.

    The new tool will be giving exact match results only, and should be more accurate results, you will still rank for the broad term too, but you should look at this as a bonus.

  3. Google is doing away with its AdWords Keyword Tool in favor of its new Keyword Planner tool. Read about other keyword tools that compensate for it here: http://www.e2msolutions.com/blog/the-10-best-alternatives-to-the-google-adwords-keyword-tool/

  4. Using GKT and knowing how to actually use the tool for SEO purposes is by far one of the most overlooked forms of knowledge. Thanks for actually listing out what each match type means and how beneficial “exact” is to your overall SEO KW research.

  5. you posted a great article but I would like to say Google Keywords Tool is going to shut down and Google has launched Google keywords planner. you need to write article about Google Keywords Planner I hope you will write for those who is freshers.

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