How To Write Killer Blog Post Opening Paragraphs

Writing Better Blog Post Opening ParagraphsThe headline title of a blog post is important as a lot of experienced bloggers know, and for newbies learning how to write great headline titles is essential, however today we’re going to look at another important area of your post. One that can help you retain the interest of your readers fairly quickly, the blog post opening paragraphs.

Opening paragraphs of a blog post are the first few lines that your readers will begin to read after being compelled to click on your ‘attention grabbing’ headline title, so it’s important that you make your blog post opener a real good one.

It doesn’t matter how good the rest of your post is going to be and how valuable your content is either, if you fail to impress in your opening paragraph you can forget the rest of your article right now.

Here are 4 tips for to help you to write killer ‘head turning’ blog post opening paragraphs for your blog posts and retain your reader’s interest.

4 Tips For Writing Powerful Blog Post Opening Paragraphs

1. Get to the point quickly

Remember if you’ve managed to grab your audiences attention with a great catchy headline title, having a great opening paragraph is then your next unique opportunity to make sure that they remain interested, so don’t beat about the bush, get to the point as to what your post is going to be about, prepare your readers for an epic reading experience.

Don’t save anything or your best stuff for last either, if you’re readers lose interest or don’t find what they’re looking for in the first few lines of reading, they won’t read the rest of your article.

2. Keep it short and sweet

Here’s another tip for you, keep your opening paragraph to around 3 or 4 sentences long. Whilst you want to retain your reader’s interest you don’t want to give them too much all in one dose. Keep it short and sweet.

3. Ask the questions you’re going to have an answer for

One of the many reasons why a lot of people come to blog’s is to find a solution to a problem, they want answers, so they’ll want to know whether reading your article is going to help them solve a problem or not, partly or wholly. Ask the questions you’re hoping to provide answers for later on in your post. This is another powerful way to entice readers to keep reading too.

You could also consider wrapping your questions in block quotes.

4. Set the tone for your post

Finally set the tone of your post from the word go, make it an encouraging reading experience, and add humor. Don’t forget to make your content interactive and engaging too. Do what ever you need to set the tone and environment you want to achieve for the post in your opening paragraph.

So there you have it troops, creating great content starts from your blog post opening paragraphs, so the next time you begin to write your next killer post, think about how you’re going to open it up to your readers.

Enjoy the rest of your week.

Image courtesy of Flickr user: Supernico26

  • Robert Koenig

    I completely agree that the opening statement in any post is most important. Not only is it required to grab attention, but it is also essential in finding out whether I need to read the article. The opening should state without any real details (like you said) what information I will obtain by reading the rest. Often times the answer(s) for which I am looking are in the article; but if it is not hinted at right away, then I will not continue reading. Great post, very vital information for anyone writing blogs or any other posts.

    Thank you.

  • Aditi Datta

    Hello Fabrizio,
    Just as usual, I always like to go through all your contents. Great ones. The tips that you provide surely helps all the bloggers whether be a newbie or a professional one. Well, for a powerful blog post opening, I do agree with your first and second point. Keeping it to the point is always good and appreciated by your readers too. Secondly, a sweet opening do help to attract the interest of your readers to go through the total post. Thanks once again for sharing this informative post with us!!

  • Connor Harley

    As a constant reader of different blogs myself, an opening paragraph is something that makes or breaks my interest on the whole post. If the opening is interesting and really catchy, I am lured to read further.

  • Farrell Conejos

    Hey Fabrizio,

    The intro is something that tingles the minds of the readers so it’s very important to have a striking introduction to your blog to keep your reader’s curiosity up. For some time now, I’ve been using the “ask a question” intro to make my readers curios about my posts. It’s really important to have a striking question also so that readers will continue reading the post. Intriguing questions which starts with “why” or “how” can be a great trigger to a readers curiosity. Introductions should never be taken lightly and it must be par with the body or the subject of the post so that readers may never get bored reading your posts.

  • Dita

    Hi Fabrizio,
    Not too many people talk about the opening paragraph. The talk is usually about the headlines and call to actions.

    But you are absolutely right, the first paragraph is really of essence. Come to think of it that is what newspapers or any reporting journal will do.

    They will lure you with the headline but will hook you with the first paragraph.

    Thanks for sharing and providing us with some food for thought.