3 Little Known Ways To Use Pinterest To Promote Your Business

Want to learn 3 awesome tips for using Pinterest to promote your business? Read on… Pinterest is one of the top 10 largest social media sites on the web, with millions of active members worldwide.

Although Pinterest began as a personal interest social site, it is now considered to be a valuable tool for businesses as well.

There are three little-known ways to use Pinterest to promote your business that you may not be utilizing right now, and in this post we’re going to dive straight in to find out more about these little-know ways.

Pinterest to Promote Your Business

3 Ways To Use Pinterest to Promote Your Business

1. Switch over to a Business Account

The first way, even though it may seem so obvious, is to set up a Pinterest business account or convert your personal account to a business account.

This is kind of a new development from Pinterest, and it is a great way to drive your business forward on the site. You don’t need a special invitation and what makes it more appealing is that it is free to use.

Simply go to Pinterest.com and set up your business account, or click the image below to get started – if you’re new to Pinterest don’t worry, the site is very user friendly and it will take you less than 15 minutes to do. If you already have a personal account, Pinterest allows you to convert it to a business account. You can find out more about how to do that by following the link below.

Pinterest to Promote Your Business

2. Link to your other social sites

Another way to promote your business is to link your Pinterest account to your professional Facebook page and your Twitter profile. Every time you post or re-pin on your Pinterest board, your Facebook and Twitter followers will be notified.

This might sound like a generic piece of advice, but here is a little-known fact to make use of: don’t make the mistake of total self-promotion; it’s a technique that tends to turn most people off. Try to post and cross-promote products that are not directly competitive with yours, but that would complement your product or product line. For example, if you make dining tables and chairs, post assorted decorating hints that complement dining furniture, such as floral centerpieces or ambient lighting.

3. Pay close attention

My final tip for using Pinterest to promote your business is; pay attention to your followers and work on creating new followers. You need to spend some time on the site and work on building your “customer base”. Look at the people who are following your boards and who is pinning your product. Follow them back—they’ll be more inclined to re-pin from your boards in the future.

Take some time to prowl around the site and find people who would be most likely to be interested in your product and follow them. Take it a step further and find interesting and complementary items to re-pin to your Pinterest account. The act of re-pinning will almost always spark a user’s interest and they will check out who did the re-pinning.

Keep in mind that not everyone utilizes the Pinterest button on their browser bar, make it easy for people to pin your products by installing the Pinterest button on your website or blog. There are dozens of websites that allow you to download the button logo free. It is very easy to do and will make your website that much more “Pinterest” friendly to your potential customers.

Now go and make the most of Pinterest to promote your business more effectively.

Recommended reading related to Pinterest

Additional resource video

If you’re looking for effective tips and ideas for using Pinterest as a marketing and promotional strategy for your products, check out the following video by Megan Auman.

image courtesy of mkhmarketing via Flickr

Author Bio

This post was written and contributed by Hayley Granton and Michael Myles. Follow Michael on Google+. Interested in learning more about how Pinterest can help your business? Find out more here. If you’d like to submit a guest post to Magnet4Marketing for consideration, please see our submission guidelines.

  • http://www.tabletennisweblog.com/ Marco

    Good tips. Never considered Pinterest as a good way to promote my websites, although after reading this, I might give it a try actually ;) Thanks for the inspiration, I hope it works for me too :)

  • http://getascreenshot.com Lorenzo

    You can also pin content to Pinterest from your mobile devices using the Pin it button (Pinterest bookmarklet).

  • http://www.meegoh.com Farrell John Conejos

    I’ve heard about Pinterest before and made an account from it but since then, I left it out since I was too focused with the other social media sites such as Facebook and Twitter. Converting to Business Pinterest? Well, I think that’s the main reason why Pinterest was not working good for me since I’m using a personal account rather than the appropriate Business account.

  • Sammy

    Great post Hayley, but like Farrell although I’m aware of Pinterest and make use of it myself, I’ve not yet seen a great flux of benefit from using it sadly. But I’ll keep your tips in mind and try and make better use of it, thanks a bunch for this post, great guest post Fabz :)

  • http://www.breakingsnews.com Syed Qasim

    Pinterest is new and good platform to boost your social level all over the internet. You (author) gave the good ideas and points to increase business. Thanks

  • http://incometherapy.com Connor Harley

    I haven’t heard so much good things about Pinterest in helping a business, but I haven’t tried it myself. Guess I should be trying this some time soon.