8 Ways To Improve Your Online Business And Attract New Customers

What’s up folks, I’m going to dive straight into this post and share with you 8 awesome things you can do to improve your online business and attract new customers, in no particular order.

Improve your Online Business Tip #1 – Update your homepage

Let’s kick off with the humble homepage of your website, look at it as the front display window in which your customers look through before entering your website properly (clicking through).  Put yourself into the shoes of a first time visitor, better still if possible get someone else to visit the homepage of your website and provide you with some feedback.

If you can’t get anyone to assist you, do it yourself.  From a customers stand point ask yourself some few questions.

  1. What’s the first thing you notice immediately upon arriving to your homepage?
  2. Can you immediately tell what the website is about?
  3. Is it relatively easy to navigate around the site and find your products within a few clicks?
  4. Where can you make improvements?

If any of the above questions requires you to start acting upon, make sure you make it your first priority to take action and start making improvements.  Don’t wait till tomorrow or the next day, go do it now!

Improve your Online Business Tip #2 – Showcase your best selling products on your homepage

The homepage of your website will be one of the most viewed pages on your entire site, naturally, so it would make perfect sense, instead of promoting multiple products and confusing the living hell out of your customers, to pick out 2 or 3 of your best selling products and showcasing them on the homepage.

Improve your Online Business Tip #3 – Add a blog

More and more online businesses are incorporating / integrating blogs into their website.  Blog’s are a great way to add much valuable content for Google to index, and the more valuable content you have on your site, you increase the chances of your prospects finding your products and services through search, but more importantly a blog will help you become more interactive or engaging with your customers, and it’s a great marketing tool to promote your products and services furthermore.

Adding a blog is pretty simple and cost free usually, if you head down the WordPress.com or Blogger.com avenue, If your site is already running on WordPress then even better.

Improve your Online Business Tip #4 – Utilize social media to improve customer support

More and more companies are starting to utilize social media as a platform in which to provide customer support.  Creating a business page on Facebook for example could allow you to analyze your customer needs properly and address customer questions, complaints and give a solution. Check out the following post for more tips and advice on this –

How to use Social Media to Provide Customer Support for your Business

Improve your Online Business Tip #5 - Entice new customers to signup

If you haven’t yet started an email list for your online business then really what are you waiting for? Do you enjoy watching potential sales go down the drain pipe?  If you have started then you can start increasing your email opt-ins by experimenting with different placements for your opt-in form, or offering something valuable in return. You can find out more about list building in my eBook –

10 Steps to Build a Better Email List

Improve your Online Business Tip #6 – Use video to create product insight

Video marketing is extremely powerful and in online business it can really mean the difference between someone making a purchase and not making a purchase.

You could consider creating a product insight video for some of your top selling products or services, and sell on its features and benefits, then embed your video into your product pages on your website.  People searching and looking to buy your products can get further reassurance by seeing your products or services ‘working in action’ in your videos and that can go a long way.

Also posting your videos on YouTube and applying SEO can also help your customers find your products and services through Google search.

Improve your Online Business Tip #7 – Get rid of the fluff

If you’re wondering what I mean by ‘the fluff’ I mean all the distractions that might be losing you sales, so that could mean useless ads and distracting affiliate banners and unnecessary links and other options on your site that take the limelight away from ‘getting your customer to complete a purchase’. Make it clean, precise and laser focused on selling your products to your customers as easy as possible, so get rid of the fluff.

Improve your Online Business Tip #8 – Teach yourself something new and valuable about marketing

Finally, my last tip for improving your online business and attracting more customers is… Teach yourself something new and valuable about marketing your business to your target audience better.  Read books, read blogs, subscribe to magazines, attend small business marketing events, listen to podcasts, enrol in courses.  Knowledge is the roadmap to success, so go out and learn something new and valuable.

image courtesy of Flickr user Miiish

  • http://www.quantumseolabs.com Yasir Khan

    Remember, content is the king and updating your homepage is the perfect way to catch the attention of the audience. They always want new and fresh article and if you give them what they want they will consider you as one of the best information resource on the web.

    • http://plus.google.com/104069573538003439483?rel=author Fabrizio Van Marciano

      Content is important, to some people it’s King, and yes updates on the homepage of any website is so important, real visitors need to know whether they’re on a site that is current or one that has not been updated for a month of Sunday :)

  • http://smallbusinessesdoitbetter.com Carissa Dunphy

    Great info! My favorite point is, “Can you immediately tell what the website is about?” When I visit a site and look around for a few seconds and still wonder what the site is about, I just leave. Its hard to look at your own site and view it as a visitor, so bite the bullet and get several other people to give you their honest opinion.

    • http://plus.google.com/104069573538003439483?rel=author Fabrizio Van Marciano

      Hey Carissa, thanks for the visit. I do the absolute same too, though it’s so frustrating landing on a site that gives no indication as to what it is about. Yes I also agree that getting other people to assess and analyze your homepage can be a lot more effective than doing it yourself, at least then you do get an honest opinion, even if you don’t want to hear it lol.

  • Deepak Mehra

    Hi Fabrio,

    These tips are really awesome and useful in online marketing. I am working in the field of seo so it is really useful in getting more traffic on my site.

    Thanks for share with me this helpful post.

  • Robert Koening

    Websites are now hybrids that cater to the public with an all-in-one kind of tool. Social media, blogs, updates and less spam and more real information including back links, will be great for your website.

  • http://www.media-kom.com/ lalithaa

    Hi Fabrio,
    Nice article. It is very important to know and follow to increase our online business and attract new customers. And also it will help to increase our possibilities to get more traffic. It is very informative, Thanks for sharing.