How can you use Twitter for your business in 2013?
The site is great for individuals who want to have an easy to use micro-blogging site. However, Twitter is also a great choice for large and small businesses that want to have more ways to reach their customers.
For most companies today, it is going to be essential to have a presence on Twitter.
Businesses will find that they can do quite a bit with their Twitter account to help further their company goals. Here are some of the ways a business can do just that.
3 Ways to Use Twitter for Your Business
Use It to Improve Visibility
Having an account on Twitter is going to be a great way for companies to start increasing their visibility and spreading the word about their brand. Since most companies are already going to have a website, they need to make sure that they “marry” the two in order to provide a consistent message.
Some of the ways that they will be able to do this is by having a logo or a particular headshot as their Twitter profile picture. Choose the one that is already a major part of your website. When visitors arrive at either destination, they will see something familiar.
The Twitter background image is something that you will be able to customize as well. Again, choose an image that is going to help promote your brand.
In the Twitter bio area, you can add your company’s blog, as well as your website. When you create a targeted bio, you will find that it is going to be easier to find the right type of followers. When you have the right type of followers, it is only a matter of time before those followers become customers or start to help you spread the word about your company.
Learn More about Customers and Get Feedback
If you are looking for some more information about your customers, using Twitter for your business is a great place to start.
When you start connecting with people on Twitter, you can learn what they like about your products or services and what they do not like.
This can help you to develop strategies in the future that will help you appeal to those customers. In addition, it is going to be a good way for you to take feedback from customers who may have an issue with your company. You can take care of an issue before it gets out of hand.
Twitter for Networking and Lead Generation
When you are trying to find new customers or businesses that might have components you need, or you are looking for people who are in the same field, Twitter is a great tool.
With the # hashtags that the site made so popular, it is possible to find more people who are in the same field of interest as you are.
The Dangers of Twittering
One of the problems that some companies might find when using Twitter is coming on too strongly.
If they have too many advertisements, or if they send too many direct messages to those following them, it can become an unwelcome presence rather quickly.
When engaging on Twitter, or any social media site, it is important to make sure that you truly engage the readers and followers by offering them quality content and information. Too many advertisements are going to turn them away from you and your message.
Whilst Twitter has been around for 6+ years, it is still relatively new, but it is one of the most promising forms of social media for businesses. As more and more companies start to use the service, more and better business practices are likely to emerge.
Over to you readers…
So how do you use Twitter for your business? Do you have your own tips and strategies to share, I would love to hear your thoughts, please leave me a comment below.
About the Author
Veronica Clyde is a dedicated writer at VPNServices.net – a website where you can read about VPN service and Online Security. She also loves to share VPN technology, WordPress and Blogging tips.