3 Simple Reasons Why AdSense Will Stop You Reaching Your Blog’s True Income Potential

It’s done, it’s finally done, AdSense is no more on this blog and I couldn’t be happier. If you’re a regular reader you’ll remember a while back I wrote a post clearly stating why I started to remove AdSense from this blog, you can revert back to it if you missed it.

Read: 3 Reasons Why I Removed AdSense from my Blog

Today is the day that I’m officially AdSense free, and I feel great. If you’ve recently had your AdSense account banned then I do feel for you, whilst I’ve not been banned from AdSense, I’m going to try my hardest to not place a single AdSense ad unit on this blog for at least the next 12 months... And if you are a banned AdSense victim, I hope you will look at this post and realize that getting banned was probably the best thing to happen to you, you just don’t know it yet. If you’re a blogger currently running AdSense on your site, here’s why I think AdSense will stop you from reaching your blog’s true income potential.

AdSense will affect your blog's true income potential

Bye-bye readers…

Let’s start with the readers you’re currently flushing down the toilet… You work hard to create the very best content you possibly can for your blog, and then you go and add a massive AdSense unit bang in the center, and at the start of every post… Why?

The whole purpose of building a blog is to also build a loyal community, so why would you want to send away readers before they’ve even begun reading your content?

I’ve noticed over the last month or so as I’ve been removing AdSense units from posts, that my bounce rate has also begun to steadily decrease, the last 3 weeks in fact bounce rate has gone from around 76% daily to 72% daily. Not a big improvement for most, but for me it is. This could have nothing to do with me removing AdSense but it’s too coincidental. Time on site has also increased over the last month to 6 weeks. My point is that people are spending more time on the blog rather than clicking away on a silly AdSense ad.

…Losing readers to AdSense is like flushing traffic and money down the toilet…

Each visitor you lose to AdSense is potentially a lost sale

If you’re looking to increase your AdSense CTR think about this very carefully, if your aim is to build a community, increase readership and subscribers with your blog then increasing AdSense CTR is probably the worst idea in the history of blogging ideas.

Each time a visitor clicks on one of your AdSense ads, they’re gone and you’ve lost them. Not only have you lost that reader, but potentially you may well have also lost a sale.

The best blog monetization alternative to AdSense and always will be is affiliate marketing and promoting the right affiliate products to your readers. Even if you manage 2 or 3 sales per month, some affiliate programs offer anything from 20 to 70% commission referral rates; so the revenue generated would be much higher than what you would ever earn with AdSense in six months.

Each visitor you lose to AdSense is potentially a lost email subscriber

My last reason why I believe that AdSense will stop you reaching your blog’s true income potential is probably the most valid reason ever. Each visitor or reader that clicks on one of your AdSense ads is potentially a lost subscriber, and that my friends is tragic stuff! A lost subscriber is someone that will probably never visit your blog again…

The most profitable way to make money blogging is by building a list, I’ve said this a gazillion times I know, and I’m sure you’ve read it elsewhere too, because it’s no secret, the money really is in the damn list. Why do you think the top bloggers have ridiculous amounts of subscribers to their list?

List building and email marketing is a slow and boring process however, and at first, or for a long old while in fact, you probably won’t make that much money from doing this, but it does pay off. If you had a list of let us say 10,000 email subscribers, you could pretty much do anything you want to profit from that list, in an ethical way of course. Here are some examples –

  • Promote affiliate products your subscribers will find useful to generate income
  • Get instant and free traffic back to your blog posts, website or any other web page you want to promote, such as a sales landing page to your new eBook, a blog contest etc
  • Offer exclusive promotional offers and discounts on products your subscribers will most likely want to purchase straight away

These are just some suggestions.

So it’s fair to say that AdSense shouldn’t be your stop point. The long term solution to building a profitable blogging business is by attracting loyal readers, promoting the right affiliate products and of course by building an email list. And just for the record, you can’t lose your subscribers all at once, unless something tragic happens and your email service provider server goes down or something… but you can lose your AdSense account at any given time.

Read: 20 Email List Building Tips for Beginners

Read: Bloggers, How to Grow your Email List Like Never Before

So just to recap the 3 reasons why AdSense will stop you from reaching your blog’s true income potential –

  1. You put AdSense before content, therefore run the risk of losing readers as they click on an ad that will make you 2 cents…
  2. Each visitor you lose through AdSense is a lost affiliate sale
  3. Each visitor you lose through AdSense is a lost subscriber

Your thoughts please

I’m sure I haven’t listed half the reasons why AdSense is not the best way to make money from blogging, but I’d love to hear your thoughts on the subject. Perhaps you’re a die hard AdSense junkie who’s making a killing with AdSense, perhaps you’re not. Leave me a comment below as always.

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About Fabrizio Van Marciano

Fabrizio Van Marciano is the founder and editor of Magnet4Marketing Blogging and Online Business Tips. You can learn more about him here and follow him on -
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Comments

  1. Hi Fabrizio,
    This is a passionate article and very true. Your summary and numbers confirm that fact. Other than loosing the potential client, I love the fact that you have removed the fear of ‘loosing AdSense which does hang over your head constantly. It all makes really perfect sense!

    • Hi Ann, great to see you here again. I’m glad you enjoyed the article and felt my passion as what I was trying to get across. I understand that AdSense is a perfect soultion for many bloggers, but on the whole I do believe if most people looked at their site and implemented other ways of monetizing then AdSense wouldn’t have to be their main income source. lol, you’re right I’ve removed the fear of losing my AdSense account, I don’t rely on it as many people do so if it were to shut down tomorrow, it really wouldn’t bother me. Have a great day.

  2. Samantha Wright says:

    Hey Fabz first of all job well done on having a clean adsense free blog, I’m sure you’ll find other ways to make money from it. When you say you won’t have adsense on here for 12 months what do you mean, why 12 months? Anyway you’re right in speaking about adsense and how it can degrade your other methods of monetizing your blog. But I think it can also vary from niche to niche as some blog’s make good money from adsense and not so much from promoting affiliate products. Anyway lovely post and well written as always x

  3. Hi Fabrizio,
    Truly said that a lost subscriber will never visit our site again.It makes a huge low down in traffic if most of the people does that on your site.To maintain the readers number and increase them one has to see that adsence should not create problems.

    • Samantha Wright says:

      I agree with you too Aditya, a new subscriber is worth a hundred adsense clicks. I think Fabrizio made a good decision.

    • Hey Aditya thanks for stopping by, I definitely agree with you there. Where I had an AdSense unit in the sidebar at the top, that was receiving good CTR I replaced with an email opt-in form with my free ebook. Whilst it is attracting a satisfying amount of subscribers daily I’m happy to keep it that way.

      • Hey Fabrizio,
        Its good to hear you are getting right amount of subscribers daily.i am also subscribed to your feeds and also downloaded your ebook.But couldn’t find time yet to read it :( hope to read it soon.

  4. Congrats Fabrizio! Does this mean you won’t put any ads on this site?

  5. I was using adsense, But from last 3 months I stopped using it anymore.. My best way to monetize blog is affiliate marketing.. ;) ! It’s working perfect for me!

    Great job and on having a clean adsense free blog.. :)

  6. hi fabrazio,
    i agree with you that adsense ads makes your blog more commercial than informational. you spends hours making that damn list and you loose your visitors with a single click. that’s cruel.

    • Exactly my point Sehaj, it would be pointless to try and build a list. I’ve seen a couple of blogs with a AdSense ad unit close to email opt-in form, and I sometimes wonder how many more subscribers would that blog author receive if they were to remove the AdSense ads.

  7. Adsense is still the easiest way and the most convertible one, that is besides email marketing. If you manage to build a decent email list, then you are in possession of a true fortune.

  8. A really strong issue mentioned here Fabrizio. Yes, it can be quite negative to add advertisements even before your content but yes I don’t mind adding them in the sidebar or maybe at the end of the comment section.

  9. Fabrizio – I’m going to disagree with you. On a site where you’re not trying to *sell* anything Adsense makes more sense. At least I get a nominal amount of money for every reader that sees the Adsense ad, even if they don’t click on it. With the affiliate blocks added to each post I get nothing until someone completes a sale – despite tens of thousands of impressions I have only received a few clicks and no sales. If Adsense had been served in the place of those affiliate ads I would at least have earned something…

    • Pete… thanks for your comment… and… AT LAST! Someone who disagrees with me finally :) I understand what you’re saying and you’re absolutely right, you do get nothing until someone completes a sale on a click on an affiliate ad, and if in your case you’re making a decent level of income from AdSense then why not? But what happens if< the day comes when AdSense is no more? Are you able to sustain your income through other methods?

  10. Hey Fabrizio,
    First of all thank you for your post. My Google adsense account was disabled last month, currently I’m looking for another alternative to earn money through blogging. Anyway you have broaden my point of view on other methods of monetizing my blog and I’m interested in joining affiliate programs. Great job and well written as always.

    • Hey Robert, thanks for stopping by and I’m sorry to hear about you AdSense account being disabled, don’t let this bring you down my friend. AdSense is just the start of what is available out there to monetize your blog, affiliate marketing is the best way by far to earn money from blogging. Best of luck :)

  11. I couldn’t agree more, I’ve had my blog going for six months or so, and I’m just now ready to start monetizing it. It has however had Adsense on it the whole time, and while my page views are steadily increasing, I’ve made a grand total of $2.50 in six months. I’m ready to jettison Adsense and make room for more content and my own affiliate offers. I’m also looking for a better theme for the blog, to make it more user-friendly. Thanks for the great information.

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