Having an attractive landing page design is essential if you want to increase traffic and maximise your conversions.
I also believe that a great landing page design also reflects on the quality of the product or service you are offering to your customers, a badly designed landing page wouldn’t appeal to anyone looking to buy, what are your thoughts?
However design isn’t the only important factor here, optimization in conjunction with design and layout plays an even stronger roll for increasing traffic and conversions.
In this week’s infographic that I’m sharing with you, once again courtesy of QuickSprout, Neil Patel explains three simple areas for landing page optimization:
- Identifying the main elements on your landing page, such as header title, images or videos used, features and benefits, testimonials and calls to action, and where all of these elements are placed.
- Editing the landing page so that it is search engine friendly and usable.
- Running A/B tests using quantitative and qualitative feedback.
To better understand those steps and how to apply them correctly to your landing page, check out the infographic below for a detailed breakdown.
If your landing pages aren’t as optimized as they could be, you could potentially be missing out on a lot of traffic, conversions and revenue. Following those three simple steps will help you make a start. Additionally, here is a useful post that provides tips for improving your copywriting on your landing pages worth running your eyes over. In addition, here is another useful post to help you understand A/B testing.
Do you have any other bright ideas and suggestions on how you could optimize your landing page? Leave me a comment below as always, hope you enjoyed the infographic.