What Is Content Marketing And How To Use It To Win Business [Infographic]

It’s been a long while since we shared a cool and valuable infographic here on the blog so we thought we’d publish this one which was sent in by OneProductions.com

The infographic looks at content marketing, from what it is to the benefits of implementing it’s strategies into your online marketing plan, to win customers to your business.

For those completely new to online marketing, in a nutshell content marketing is the process of creating and sharing valuable and engaging content (information).  Content that will help your business to reach out to more prospects online and convert them into real paying customers.

As well as helping your business convert prospects, effective content marketing can also help your business gain the trust of customers, which let’s agree it pretty important in online business today.  When your customers trust you and your products and services, they’re more likely to do business with you again and again, and even recommend you to their friends and families.

If you’re in ecommerce or you have a website that offer services to customers, or any type of online business even, content marketing can greatly help your business grow and gain more credibility and loyalty from customers.

Here are some of the popular media formats and content platforms used by marketers when doing content marketing:

  • Social Media (Facebook, LinkedIn, Google+)
  • Video (YouTube, Vimeo)
  • Podcasts (iTunes)
  • Slide Presentations (SliedShare)
  • Written Content (Blog, Article Marketing)
  • Image Media (Pinterest, Flickr, iStock)
  • Email Marketing
  • eBooks & White Papers
  • Webinars
  • Newsletters & Print Marketing

Out of most content marketing platforms, social media is the most popular format used by businesses.  Did you know that around 60% of posts shared on social media site are links to content.

If you want to learn more about content marketing and how to use it to win business, please check out the following valuable and resourceful links:

Content Marketing: How To Build An Audience That Builds Your Business – When it comes to content marketing and copy writing, CopyBlogger are pretty much on top of the game for tips, advice and strategies.

If you own a B2B company and are looking to create an effective content marketing strategy, check out 6 Key Elements of an Effective B2B Content Marketing Strategy.

OK I’ll leave you to enjoy the infographic below:

Content Marketing: What Is It And How Effective Is It For Your Business? [Infographic]

Thank you once again to OneProductions.com for supplying this Infographic.

  • Linda Kinsman

    Very interesting Infographic Fabrizio and wonderful use of color. Thanks for putting Case Studies on my radar. I’ve added it to my “To-Learn” list.

    • / Fabrizio Van Marciano

      Hi Linda, great to see you here again and I’m so pleased you enjoyed the infograhic. Yes the colours somewhat compliments our site’s primary colours.

  • Adrienne

    That was really a great infographic Fabrizio.. I remember getting confused myself about what content marketing really was.

    I guess it’s been about three years ago now I met a girl online who had visited my blog. I of course went to hers and bless her heart, it was horrible. We got to chatting and she understood the importance of having a nice looking blog and the rest is history.

    We became part of the same mastermind group and she now has a very successful content marketing company in Canada. She really knows her stuff, has moved into an office, hired her own staff and they are creating this first product to help their customers. She’s someone I’m so blessed to have met early on. She’s helped me understand the most just how important content marketing really is.


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  • christinajosephone

    Hi Fabrizio,
    awesome information about infographic. Thanks for sharing active and effective information.