As we fast approach the end of yet another eventful year, some of you will no doubt be starting to make plans for your businesses for the next year, and one thing to not forget to add to your list of things to do is creating a blog for your small business.
Yep I know you hate hearing or reading about it and I know you keep telling yourself you’ll make a start someday, but if you haven’t done it by now then you’ll be waiting a long old time for someday to come!
A blog for your small business is a great way to connect with your customers on a whole new level, promote customer interaction and increase customer loyalty.
A few days ago we published a great guest post on “why your eCommerce website needs a blog”, if you missed that post you can catch up with it here.
OK, so let’s imagine you’re committed to starting a blog for your small business, how do you create content? how do you even get people to come and check out your content and keep them coming back to visit regularly?
Let’s dive straight in!
Kick Start Your Small Business Blog With These 5 Tips
1. Just do it!
The first step of kick starting your small business blog is to actually create one! Ta da… What the? Yes that’s right, stop putting it off for another week or another month or year even and get the job done now, today. If you don’t know where to start then check out our resource page for bloggers!
2. Create a content strategy.
Next you’ll need a content development strategy, so you’ll need to figure out who will actually be creating content for your small business blog, will it be you or will you outsource?
What types of content do you want to post on your business blog? For example, do you want to share news on your latest products, projects and innovations?
Do you want to share tips on how to use your products or services more effectively?
Do you want to use a blog to make important announcements and promote special events?
Do you want to share news on special promotions and offers? The list is endless, but the key is to create an effective content creation strategy where you’ll be able to add valuable resource to your blog on a regular basis.
Avoid making the silly mistake of just adding content for the sake of adding content, or using a blog to post silly sales pitches repeatedly.
Avoid writing too many unhelpful self-promo posts that just talks about how great your products and services are and nothing else, or worst still, posting embarrassing photos of your staff at the company Christmas party! Instead focus on adding real value, real useful content and building an audience first.
A great way to decide what content to put together for your small business blog is to create an email marketing campaign asking your audience “hey we’re launching our new blog, what types of stuff would you like to see us write about?”, or if you have a Facebook page for your business, check to see what kinds of content people are engaging with the most.
3. Get experts in to help you.
What I mean by experts is ‘guest writers’ that are currently writing for other blogs in similar industries to come and add value and a new perspective to the content on your business blog. Whether you’re blogging for business or not, finding the right kinds of contributors can be really beneficial in helping you to kick start your blog.
4. Give your clients the option to signup to your blog newsletter.
Create a fresh email list then consider adding a ‘subscribe to blog newsletter’ call to action or button to your checkout pages, website home page or client emails. There are many other more effective ways to capture email leads for your blog, and this is one very effective way to build a targeted audience for your small business blog as well as increase customer loyalty.
Once again if you have a Facebook page for your business, encourage clients to visit and like your page via your blog, this again promotes customer loyalty.
5. Walk before you can run.
What ever you do, don’t expect to achieve massive results quickly as a result of starting a blog for your small business today. Creating content and building readership takes time, so as the saying goes, walk before you can run. Small business blogging has many benefits to your business, if you want to learn about them in more depth, then check out the following useful post on Adhere Creative >> 3 Direct Benefits Of Small Business Blogging
So I hope this is enough to help inspire you to start blogging for your business in 2014 and beyond, and if you already have, I hope you take action today and use the tips to kick start your small business blog in the right direction.
Image credit: http://www.flickr.com/photos/76029035@N02/