For online retailers and website owners, maintaining a blog has been a trend as well as a big source of customer acquisition and customer engagement.
A visitor who has landed on your store page accidentally, may have done so after having read a few lines of your blog posts, or through some engaging content that are productive.
In the following you will learn about the advantages of using a blog, which will hopefully make you realize the importance of investing your resources to create and update a blog for your eCommerce website.
These days blogging platforms are a rich source of blog traffic and serve a great deal in conversion rates. Blogs should be written in a fun, amusing and entertaining way such that they tell your product’s story, educate your customers, generate knowledge in them and develop trust and faith in you.
5 Reasons Why You Should Add A Blog To Your Ecommerce Website Today!
So why should you invest your time and resources into blog posts?
Blogging helps you to…
1. Serve as a new source of traffic.
Shoppers keep on acquiring knowledge day by day through reading over the internet, simply by visiting various websites and blogs.
Your content becomes a major source to bring them to your websites. If they find your content resourceful and entertaining then may be interested in your business and products too. Also these repeated visits also improve the search engine rankings too.
Bring traffic from social media platforms like Facebook, Twitter, and other such platforms by sharing your content and directly asking them to rate your content on various scales.
2. Enhancing your customer interaction for future business.
Usually your customer or visitor visits your ecommerce website, purchases your product or leaves without purchasing. During this process a major aspect is missed and that is the interaction between you and your customer.
Maybe your customer wants to know about your products, their usefulness and others details that may be not feasible through feedback forms, emails, phone calls or contact forms. In that situation a Blog is the sole tool which is to measure customer impulse and get a valuable feedback and queries.
Customer retention and new customer acquisition is possible only through customer interaction.
Building relationships and entering in a conversation with them through comments and direct messages often creates a chance to grow interest in the reader and to test your product or service at least for once.
3. Supports and enhances your brand positioning
A blog is a powerful supporting tool that positions you as an expert who spreads rich and valuable source of information. Ecommerce businesses need credibility and visibility that blogging can enhance being a low-cost method. Show your expertise about your product class.
You never know which part of your blog may catch a hive in industry discussions. The “call to action” statements in your blog may arise a sense of need in the minds of readers and that particular urge may influence them to take an action to purchase your product.
4. Acknowledge your customers
Inform your shoppers about the usefulness and the importance of the product class or the whole range of business. Don’t sell your products bluntly by posts saying “Buy our product” Educate them; don’t sound your content as a selling material. Direct selling is the wrong method of promoting your product through blogging, it creates a negative image in the minds of readers.
5. Get transmitted over social profile
Be active on all social media websites and share your content every day to grab the minds of shoppers, that they immediately start sharing your content over their own social networks. This spreads your ecommerce website and also increases your visits to your website.
Sharing, Liking, re-tweeting, giving a G+1 are the major drivers for online businesses today, where people get excited the moment they see some eye-catching texts.
Blogs are the building blocks of customer engagement. If you can spread yourself through your content you need not to look back.
Suppose if a person shows you a minimum level of engagement, then it becomes easy to get the total hold over them and follow up their needs and requirements with other offers and deals to convert them to customers. Once you earn the trust and loyalty of customers you can actually continue doing business with them.
You need to invest your time and effort to generate proper educative and informative updates on your blog to build a strong content strategy. You need to improve your online presence, your brand relations, your web traffic, your social presence and many more aspects to prosper your business. Achieve a balance between engagement and information.
Remember that blogging is not about publishing as much as you can, it is about publishing as smart as you can.
Image credit: http://www.flickr.com/photos/stevensnodgrass
About the Author
Kaushiki Chatterjee is a marketing executive responsible for development of relationship with clients, customer need identification, value maximization, generating leads & customer retention. Visit IQecommerce Blog to know more. To get updates follow her in Twitter.