Where to Get (And How To Use) Relevant Statistics For Your Small Business Blog

Do you want to add some interesting  statistics to your blog post but have no idea where to get them? Or you do, but you aren’t sure if the sources are reliable.

While numbers may be seen as boring, there’s no doubt that adding legit ones to a piece of content with your name on it can add to your credibility and authority.  The proliferation of infographics and case studies emphasize just how important relevant statistics are.

Get relevant statistics

How to Use Statistics in Your Business and Blog

Statistics, especially social media statistics, and other figures are readily available online.  Any small business blogger with patience can find them, but they don’t just make your blog post look good.  More importantly, social media statistics can help you plan your small business marketing strategies and decide which blog promotion tactics to use.

Comparing multiple sources of statistics can give you a broader understanding of the topic you’re researching, even when you’re just studying your weekly analytics.

To help you get started, here are 13 reliable websites you can turn to when you need to get your numbers right. Most of these provide social media statistics useful for online marketers and small business bloggers and there are some which are geared toward a more specific crowd, that is, political, health, and economy bloggers.

Where to Get Relevant Statistics for Your Blog

1. Content Marketing Institute

CMI’s research section is a goldmine of information for small businesses that want to boost their content marketing ROI. The CMI white papers and eBooks are also great references to get information on relevant content marketing topics.

Access: Blog is free to read while signup is required to download most of the eBooks and white papers.

2. Nielsen.com

Nielsen focuses on helping businesses improve sales by “knowing what consumers watch and buy.”  Most of their reports  revolve around consumer, mobile, media and entertainment, and innovation.  They focus on how business owners can use data derived from these areas to help drive sales.

Although the information is geared toward larger companies, it’s still pretty useful when you need references for a consumer-targeted blog post or strategy.

Access: Provide basic contact and business info for downloads.

3. Expanded Ramblings

Expanded Ramblings provides the “latest digital marketing stats, tips, trends, and technology” as researched by founder, Craig Smith. Content comes in different forms, from straightforward list posts to infographics.  Most of the content focuses on interesting and up-to-date social media statistics.

Access: Free

4. Hubspot

You’ve probably heard of HubSpot before.  They have regularly updated marketing library, where all their marketing-related content, are organized.  Then there’s their wide array of case studies categorized by company size, organization type, industry, product, and country.  They also have a special section dedicated solely to marketing statistics.

Access: Signup required to access eBooks and some other content. Blog is free to read.

5. Social Bakers

Social Bakers provides social media marketing and monitoring tools and statistics to their users.  They have detailed monthly reports that you can refer to when you want to know what are the top Facebook pages or Twitter brand profiles in your country or industry.  They occasionally share infographics based on their social media statistics.

Access: Signup required via your Facebook account. Blog is free to read.

6. InsightExpress

Insight Express is a marketing research and data analytics provider, and they’re pretty good at what they do. Their Knowledge Center provides free downloadable PDF files on their recent research and insights on mobile and social media consumption.

Access: Free access to Knowledge Center.

7. BrandWatch.com

Brand Watch offers social media monitoring tools to their customers. They also have case studies, reports, and eBooks covering different industries and topics, from fashion and pharmaceuticals to social media branding tips and statistics.

Access: You need to provide basic contact and company information to download case studies, reports and eBooks.

8. Marketing Charts

Marketing Charts is a treasure trove of information for marketers, social media managers, content strategists, and small biz owners. The site is great for visual learners. The data are good backup for blog posts and are also very useful when it comes to planning marketing and social media strategies.

Access: Free

9. Pew Internet

Want to know how your target market use the internet? Pew Internet is an initiative of the Pew Research Center. It focuses on gathering data and research on how people use the internet. Their surveys look at the different activities online users pursue, the demographics, and the kind of products they use.

Access: Free downloads available

10. TNS Digital Life

TNS Digital Life has an engaging user interface that makes looking for and studying current statistics fun and interesting. The site’s information is a snapshot of their findings from the “largest global study into people’s attitude and behaviors online.”

Access: Free, but access to the full study isn’t. Check their about page for more info.

11. Google Public Data

Google Public Data provides data sets and metrics from reliable sources such as the World Bank, UN, and U.S Bureau of Labor. It’s all pretty much serious information that bloggers can pull out when they want to talk about topics like health, poverty, or the economy.

Access: Free

12. ChartsBin

The  aptly-named ChartsBin is a “web-based data visualization tool” which presents global data through stats, graphs, and maps. From gender inequality index to a chart showing survey results of the answer to the question, “Do you think most people would try to take advantage of you if they got a chance, or would they try to be fair?” [link], ChartsBin offers a wide range of data for health, business, and political bloggers. You can also embed the charts on your blog posts. Just be sure to check the sources and credit as necessary.

Access: Free but you have to register if you want to create your own interactive chart.

13. Factbrowser

Factbrowser is a research discovery engine that aggregate bits and pieces of facts and statistics from different sources in the form of case studies, forecasts, and infographics. The information is grouped according to technologies, topics, companies, sources, consumers, and regions, making it easy to use.  When using Factbrowser, be sure to check the specific source the piece of information is from.

Access: Free

What to Do Next

It’s important to remember that numbers can be boring, so be sure to find a way to present the information in a fun, relatable way to avoid turning off your audience.  Don’t start your blog posts with a statistic. Use them in the middle of the post to support a point or simply link to the site where you got it.

Too much information can be overwhelming. When exploring these websites, focus on the information you need and save those interesting studies and infographics for later. Have fun!

Have you read some interesting statistics lately? Share them in the comments below!

Image credit: http://www.flickr.com/photos/bilal-kamoon/

About the Author

Glori Surban is a freelance blogger dedicated to helping small business owners and entrepreneurs establish their credibility online by providing quality blogging and guest blogging services. You can follow her on Twitter to learn more.

  • Steve Freeman

    This post is a classic high quality post with information I don’t have and don’t already know. I hope you don’t mind If I start sharing this around the net! Thanks!

    • / Fabrizio Van Marciano

      Hi Steve, super stoked that you enjoyed this resourceful guest post :) Feel free to share and many thanks in advance.

      • Steve Freeman

        Fabrizio, too late, I’ve already posted it in several G+ communities, BizSugar, and on my Scoop.it page. As a content writer I appreciate the work that goes into each post, you did very well with this one.

        • / Fabrizio Van Marciano

          Wow, thanks Steve, always feels great to know we’ve added something valuable for our community :) Appreciate all your efforts for sharing.

    • http://glorisurban.com/ Glori Surban

      Wow! Thanks, Steve.

      And please share it all you want! I hope that it’ll help a lot of other bloggers and marketers. :)

  • http://glorisurban.com/ Glori Surban

    Thanks for letting me guest post! :) I hope the resources in the post will help Magnet 4 Marketing readers.

    • / Fabrizio Van Marciano

      Hi Glori, the honor is all mine, it is rare that we get a post of this calibre from our guest writers, it is more than an immense valuable resource for our readers, including me :) Thanks again.

  • Dan Norris

    Excellent post and information! Thank you. Dan

    • / Fabrizio Van Marciano

      Hey Dan you’re most welcome, enjoy :) Hope to see you here again soon.

  • Patricia Goodman

    Great post with quality references noted.

    • http://glorisurban.com/ Glori Surban

      Thank you, Patricia! Hope it helps you!