5 Smart Ways to Optimize Your Internal Anchor Text Links

These days link building is one ‘hot topic’, we’re all obsessed with getting more links, and hopefully most of you will be going after links obsessively the right way.

Yep it’s fair to say that we love to rant on about how to build more backlinks to our web properties, after all it is one of the most ‘essential building blocks’ for getting more traffic and improving search engine rankings right?

But as well as looking at offsite link building and SEO, we cannot lose focus on the importance of onsite link building, (interlinking posts and pages in your blog or website).

So today’s post is an appropriate one, as I want to share with you 5 smart ways to optimize your internal anchor text links that will help you greatly lower your bounce rate, improve user experience on your site and equally share valuable search engine link juice amongst the awesome pages of your site, and overall improve your on page SEO.

Optimizing Internal Anchor Text Links

How to Optimize your Internal Anchor Tex Links

1. Combine short and long tail keywords

OK so my first tip is to use a combination of both ‘single keywords’ and ‘long tail phrases’ to link out to other content on your website. Here are a couple of examples of single and long tail keywords –

Example A) Create a WordPress blog in Bluehost in under 10 minutes! (Uses single hyper-linked keyword).

Example B) Check out my awesome email list building workbook, and increase your opt-in conversion rate now! (Uses long tail phrase).

2. Variate your anchor text links and make them flow naturally

When interlinking to other content on your website, ensure that it appears and flows naturally. This is both important for your users and for the search engines. Avoid using too many exact match keyword anchor texts, always add variety to your anchor texts. There is an amazing post by SEOmoz about exact match anchor texts worth reading here. OK below I’m giving some examples of making anchor texts appear natural -

Example A) If you want to learn how to promote your YouTube channel effectively, we have over 50 tips and suggestions for you, click here to find out more. (This example shows a NON-optimized anchor text link with no keyword relevance. Although it might seem to appear natural, ‘Click here’ happens to be just a generic phrase. It would have been better if I had anchor linked ‘promote your YouTube channel’).

Example B) Learn the strategies that I used to increase Facebook traffic to my blog by 446%. (As you can see from this second example I’ve used the relevant keywords ‘increase Facebook traffic’ to anchor text link to the related post. This also appears more natural, but I would also variate keyword anchor text and not just use ‘increase Facebook traffic’).

3. Link to ‘relevant content’

You might laugh but I’ve lost count to the number of times I’ve visited a website and clicked on a link that’s taken me to a page that was totally unrelated and irrelevant. Linking to ‘relevant content’ is so important, especially if you want to improve and maintain good user experience for your visitors and better your search rankings.

4. Use keyword link descriptions

Link descriptions are those ‘hover texts’ you see appear when you run your mouse pointer over a link, as if you needed to be reminded. It’s good practice to ensure that you always add a description with keyword when interlinking, because as well as the SEO benefits it also helps your visitors know exactly what a particular link is about, and where it will take them when they click on it, again thinking about your user experience.

5. Don’t go crazy and link to everything

My final tip is whilst it’s good to have a healthy balance of well optimized anchor text links, both for your site users and for getting better search engine rankings, don’t go crazy and link to absolutely everything, A) it looks spammy and B) it will absolutely look unnatural.

So let’s round up this weeks’ tips -

  • Combine short and long tail keywords
  • Variate your anchor text and avoid exact match keywords
  • Link to relevant content
  • Use link descriptions with keyword
  • Don’t go mad and link to everything, keep it clean

So there you have it folks, my top 5 tips for improving and optimizing your internal links, of course for all the right reasons.

Over to you audience…

OK it’s your turn to add your say. Do you have any tips, ideas and suggestions you’d like to add? If so I’d love to hear them, so get conversing in the comment section below as always troops :) Enjoy the rest of your week.

P.S – I’ll leave you with a worthwhile video by SEOmoz about exact match anchor text links.

Image courtesy of Flickr user Zeeweez


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  1. says

    Hello Fabrizio

    its very informative post for SEO and really i appreciate with your post and Combine short and long tail keywords for anchor text links, this is most important point really in fact I am also doing all points mentioned here, so thanks for sharing.

  2. says

    Hi Fabrizio,
    I agree with you completely that as much as we want external backlinks to our sites, strategically interlinking our content is a good way of improving our site’s rankings. Thanks for these tips.

    • says

      Hey Chadrack nice to see you here again mate, yes me too, we spend a lot of time building inbound links which is great and a must, but we must not forget about interlinking and moreover, paying special attention to how we’re interlinking our good content. Have a great week mate.

  3. Harold Rodriguez says

    Also, be careful when your business name matches highly commercial anchor text, such as “Los Angeles Flowers,” for example. In this case, there’s almost no line between branded anchor text and over-optimized, exact-match anchor text. This might send confusing mixed signals to search engines – as if you’re trying to game the system.

  4. says

    I’m going to leave this post in my current email so that I can refer back to it when I write my post this week. Thank you so much for giving examples. That will help me a lot. I am going to bookmark the post also so that I can refer back to it.

    • says

      Hi Jennifer thanks so much and I’m so pleased that the post and tips has been useful to you. Thanks for taking the time to visit the blog again, have an awesome week, I’ll be sure to check your post out :)

  5. says

    Hey Fabrizio,

    I’m actually more on back-linking rather than onset linking because I believe that onset linking can generally increase the bounce rate of any site if it is done incorrectly. But then again, I would like to try it for a change. I’m just lucky I ran into this post. I’ll surely bookmark this for future reference.


  1. 5 Smart Ways to Optimize Your Internal Anchor Text Links…

    Today I want to share with you 5 smart ways to optimize your internal anchor text links that will help you greatly lower your bounce rate, improve user experience on your site and equally share valuable search engine link juice amongst the awesome page…

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