Social media has become an essential marketing tool for small business as a cost-effective way to reach a large audience of potential customers. However, while most social media is free, it does take time and effort to create and maintain an effective online presence – time that could be spent improving the core products and services of the business.
Fortunately, there are a number of great free apps that can help streamline the process and maximize the impact of your social media profile.
5 Awesome Free Social Media Apps
Klout measures the impact of your social media activities and gives you a rating from 1 to 100.
This is a great free app for starting to think about how you can improve your social networking. So you have a few thousand Twitter followers? How many of them interact with you? Do they tell their followers about your business? Klout measures all this and helps bring a little clarity to the confusing world of social media marketing.
Hootsuite lets you manage all your social networking sites at once from your desktop.
A simple interface presents all your networks at a glance and lets you plan your Facebook messages, Tweets, Google+ posts and much more, as quickly and cohesively as possible. Hootsuite is particularly useful to direct marketing campaigns with in-depth analytics that can help you see where to direct your energies and where there’s room for improvement.
Facebook Pages are a very good way to connect with online customers, and Slytab is one of the best free Page editors.
The interface is extremely simple – you choose a layout of ‘content blocks’ which can be adjusted simply by dragging the borders. Each block can be edited by one of five widgets: text, image, video, maps or color. All the blocks can be swapped around by dragging and dropping. Slytab also includes a Timeline Cover Photo editor that works exactly the same way. It’s easy, it’s free and the results can be impressive.
TweetCaster is a great little smartphone app that lets you manage your twitter accounts as effectively and efficiently as possible.
Write a whole bunch of tweets at once and then set them for timed release throughout the day. Write the same message to be released as a tweet and a Facebook message at the same time. You can block certain keywords to avoid seeing tweets that annoy you, color code your tweets, receive more personalized suggestions about who to follow and many, many more features that maximize your twitter experience.
Once you have a solid fan base for your Facebook Page, Calendarised can encourage them all to stay in touch and keep visiting.
Calendarised is a simple, clear calendar that appears as a tab on your Page. Let all your fans know what’s going to be happening both on your page and with your business. If they have the app themselves, they can download all the information to their own calendars so they’re immediately up to date.
This is a fantastic app for businesses that organize or take part in multiple events, and a great way to connect with online customers.
Getting your tweeting, blogging and status-updating technique just right will take some time, but there’s no need to let it monopolize your attention. Small businesses do best when they focus on developing high quality products and services, so the less time that can reasonably be spent on social media marketing the better.
The most important function of these apps is to ensure that as much creative energy as possible can be concentrated on building a successful business.
About the Author
Hi there I’m Harry Small, a copywriter for a small software start-up based in Prague Czech Republic. I write text for apps, app tutorials, PR text about apps, support messages to app users, emails begging online magazines to review apps and I blog about apps. In short, I write about apps. You can follow me on the following links below.