Starting a Blog That Matters: Making it Happen in 2013!

Still waiting for the perfect moment to start a blog? In this post you will discover why you should consider starting a blog that matters sooner than later… As 2013 fast approaches, many bloggers will be closing the door on another eventful chapter (year) in their blogging journey. And what a year it has been, whilst we celebrate the achievements and milestones, and take a step closer to the long term goals, be it financial freedom or more traffic, more readers or more great content, we’ve also seen many changes that have made blogging become so much more important to many people’s lives.

There is no doubt in my mind that 2012 has created many success stories for many people venturing into blogging, stories of full-time mums starting a blog and making a part-time or even full-time income from writing. Stories of dads leaving their full-time 9 to 5 jobs, to finally fulfill their dreams of working from home with their blogs and businesses, and having the freedom to build their business around devoting quality time with their families and friends…

But many people are still continuing to wait for that perfect moment, waiting for the right time to come. My friend, there may never be a perfect moment. As a matter of fact, if you’re thinking about starting a blog that matters, now is the time to start making it happen…

If 2012 was not the year for you to start your blogging success story. If you’ve been thinking about starting a blog but have placed it on the back burner simmering away for far too long, it’s time to take action, no more waiting…

Hold on a second…

Starting a Blog That Matters in 2013

Starting a blog that matters… the road to success begins here.

OK, maybe let the busy hustle and bustle of the festive season fly by first, but when the music finally stops and the celebrations are over, consider making 2013 the year you’ll be starting a blog that matters…

In this post you’ll find out why it’s so important for you to make a start on your blogging success story. In this post I’ll be sharing with you a few reasons why you should consider starting a blog that matters in 2013.

1. The Web Needs More Blogs, The Web Needs YOUR blog…

According to the latest statistics (back in April of this year), there were over 500 million websites on the web, and over 200 million of them were blogs… The number of people reading blogs excesses over 120 million, and the numbers are growing each year needless to say. So does the world need more blogs? Does the world have room for your blog?


Even though there are hundreds perhaps even thousands of blogs being born every day, in every possible topic or niche industry imaginable, we still need more blogs.

Whether you want to share your latest videos, photos, tips and advice or use a blog to promote your business, there are thousands of readers out there waiting to read your content.

The web isn’t running out of space, yes the web needs more blogs, more resources and more valuable content, it needs your blog, which is one reason alone why you should consider starting a blog that matters in 2013.

2. Content is the Fuel of the Web

Over the course of 2012 Google has continued to make it very loud and clear that fresh, useful, user friendly, targeted and engaging content is what’s important to the end user. Content is the fuel of the web and blogs certainly have a high and mighty place of pride in it.

Whether you incorporate video, pod-casting, social platforms or photos, providing useful and valuable content that will help and benefit thousands of people searching for them everyday, and at the same time provide you with a sustainable business model, is what really matters.

I talk to many people on a daily basis about starting a blog and many of them want to know ‘how do you become successful in blogging’, whether they’re starting a blog for the first time, or want to promote an existing one.

Of course this is a question that could indeed take a whole blog in itself to answer, but we know that the way to be successful in blogging is to start a blog that resonates with your audience. That is so, so important.

To be successful in blogging, you need build a blog that gives you the power to connect with your audience on multiple levels. To be successful in blogging you need to make a real difference, provide a different perspective that will woo your followers… you simply need to start a blog that matters.

Starting a Blog That Matters in 2013

We talked about the statistics and the number of blogs that are being born every day, the question you’re probably asking is how the heck do you create a blog that really matters, how do you get noticed in the dense forest of millions of blogs out there?

I read blogs every day, I’ve probably thousands of them since I started blogging myself, but these days I probably only stay tuned to a couple hundred of them, and probably only a dozen of them provide content that matters most to me.

starting a blog that matters by Corbett Barr

To start a blog or build a blog that matters in 2013 here’s what you need to understand and focus on –

1. Give your audience a reason to subscribe and follow

Why should I read your blog? What do you have to offer me that is so different from what others are offering? Why should I enter my name into your email opt-in box? Why should I follow you on Twitter? Your audience is the lifeblood of your blog and it’s success, without it you simply will not succeed, simple. So for every piece of content you put out, for every rule of engagement you make, give your audience a reason to follow you.

2. Don’t just tell them, show them too

I could write a post everyday telling you what you should do to increase traffic or make more money from affiliate marketing or how to increase followers on Twitter etc. Guess what! So can thousands of other bloggers out there. Don’t just tell your audience how, show them how. Readers love seeing proof! but at the same time they also love reading how you got their in the first place…

3. Give your audience bags of gold dust, labelled ‘content’

Gold is expensive so don’t bother buying any to give away to your readers. Instead give them the absolute equivalent in the form of content. Make your content so valuable that it gets shared many times over and the echoes of your audience talking about it can be heard far, far away. Give them content that will help them effectively, and content that they will remember you for, for many days to come.

4. Connect using every given opportunity

Distribute your content and connect with your audience on multiple platforms every single day, whether it’s Twitter, Facebook, Google Plus or you’re actively engaging on forums, emails, attending social events and expos, wherever you have the opportunity to, make a connection with someone, do it.

5. Build authority

Identify what it is you’re really good at and nail it further, in other words, become an expert. For example, if you’ve mastered the art of building twitter followers, be known about it. A wizard at creating epic YouTube videos, shout about it. Create an eBook or a podcast and become an authority in your field of expertise.

Starting a Blog That Matters, What to Look Forward to in 2013…

I’m holding myself accountable here, as in January 2013 (After the hustle and bustle of the Christmas period), I’ll be taking a dive and looking at the 90-day step-by-step course of ‘how to start a blog that matters’, by Corbett Bar, and applying what I’ve gained from the course to my own blogging formula. I’ve read and heard many great things about this guy and the ‘How to start a blog that matters’ course -

For $97 the course includes –

  • 13 weekly lessons
  • 90-day blog action plan
  • 2 Special bonus session videos (featuring Leo Babauta and Danielle LaPorte)
  • 2 Bonus blog case study videos
  • Full access to FAQ’s and recorded Q&A call
  • Full 60-day money-back guarantee

PLUS you also get:

  • Corbett Barr’s personal coaching guarantee
  • Access to the live “kick-off” webinar
  • An outstanding blog to build your online empire and reputation around

I will be writing several posts during my own case study of Starting a Blog that matters and posting it here on the Magnet4Marketing blog, I may even consider recording a podcast and if possible get Corbett Barr himself to appear as a guest on a future show to talk about the course in more depth, so make sure to subscribe to my RSS for the future updates on this.

In the meantime, if you are considering starting a blog now, or perhaps even in 2013, check out ‘How to Start a Blog That Matters’ where you can find out more about Corbett Barr and what he does online and of course more about the 13-week course itself, which I’m so positive you’ll find valuable to your blogging success.

The link below is an affiliate link, and should you use it, I will be paid a commission for referring you to the course, of course at no extra cost to you. :)

In the meantime, look forward to the case study articles in early 2013. Now go and make a start on that blog and stop waiting for the perfect moment to never come.

image credit / image 2
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  • vishaka Raj

    Great job Fabzy I’m sure there will be lots of great tips for bloggers to take away from this guide. Thanks for the share!!

    • Fabrizio Van Marciano

      Hey Vishaka, thanks for stopping by and commenting, always appreciated, glad you enjoyed the post too :)

  • Aditi Datta

    Great effort Fabrizio!! These tips would be a great help for all those who are planning to start their own blog. I think the mainframe of a blog is the content. The more creative you are in publishing content to your site, the more it will be accepted by your readers. Thanks for the share!!

  • Samantha Wright

    Fabz frist of all this was a really great post, and anyone finding this thinking to start a blog of their own will definitely feel more than motivated to do so. Great tips and the course sounds interesting, it would be cool if you could do a podcast talking about it in more depth, I look forward to it :)

    • Fabrizio Van Marciano

      Thanks Sammy :) I am absolutely hoping to talk more about Starting a Blog That Matters on a podcast episode in the new year, and of course going over the course myself too.

  • abhishek

    Really nice post.I have some new blog plans for 2013 ,and i am working on them now so that i am able to put them into action.

    • Fabrizio Van Marciano

      Abhishek, thanks for your visit to the blog :) I’m so pleased that you found the post helpful and may I take this opportunity to wish you the best of luck with your blogging plans for 2013. A new year always spells new ambitions. I’m as excited as you are about my own plans.

  • Just John


    I love this post. Informative, yet leaves you wanting more (that’s the idea, right?) LOL. Anyway, I have two blogs currently packed with posts (and no readers) :-( ….I’m also posting on various other blogs and I’m hoping to break through in 2013. Any help, thoughts, suggestions-(READERS!), are appreciated. You can also visit as well as the one listed above! Ciao for Now!

    • Fabrizio Van Marciano

      Hey John, thanks for visiting the blog, lol yes it’s the idea always, to make you want more… Checked out your blog’s both are great by the way, just out of interest, why are you not using WordPress? I think you would benefit greatly. Anyhow I know 2013 isn’t quite here yet but I’m sure you’ll make big leaps when it is lol. Have a great day mate.

  • Smith Warnes

    This year I’ve read a lot of blogs and often wondered how and when will I have my own successful blog. Your post was truly a motivational one for me and I am quite excited to start my own web design blog and have lots of great quality content, thanks so much.

  • Derrsy

    I think that this is one of the best articles and most motivating piece of reading I’ve don in a long time, thanks :) and great tips too.

  • The Secret Insider

    Great read, I look forward to reading your future case study posts. $97 seems a fair price for what you get. You have given some great tips as well as a backbone to this post. Content is king and that is one thing you give regularly. :-)

  • Wilbur Cohen

    Good article, Fabrizio! Very inspiring, just what the beginner bloggers need. Delicately noticed all nuances! Thanks