Tips for an Effective Google+ Marketing Campaign

In this post you will learn some tips on how to use Google+ for effective business and blog promotion - What is the difference between a successful and an unsuccessful blogger? The quality of content writing? Hardly.

The times when a blog could have been popular by means of just writing are long past; today there is too much competition, too many awesome blogs on closely intertwining topics, and the readers are growing pickier every year.

In order to be noticed, you should utilize the possibilities of social networking sites. Thankfully, you have a choice: Facebook, Twitter, Pinterest all offer their services to everyone willing to use them. Google+ is a rather new player in this market and offers a number of interesting decisions, some of which are not found elsewhere.

That’s why now we are going to talk about the ways you may promote your blog via Google+.

Google+ for blog promotion

Tip 1 – Only Relevant Content in Your Profile

I’ve started this article saying that you are never going to succeed by means of quality writing alone. It is true, but don’t forget that it is content that your readers are after. And the content they find on your Google+ profile may be the difference between them taking interest in your blog or leaving without a second glance. Make sure that the reader understands who you are and what you do within a first couple of seconds he or she looks at your profile page – it is the time you have to make them interested in what you and your blog have to offer.

Tip 2 – Use Interconnection

It may seem trivial, but don’t forget to link your profile to your Facebook and Twitter pages, as well as all other sites and projects you happen to have. If a visitor becomes interested in you, you have to make it as easy as possible for them to find all your work on the Internet. Use a nice and interesting photo in the profile – there is a function to link you blog or site to this picture – make the visitors want to click on it.

Tip 3 – Use Circles

Circles is one of the most interesting functions Google+ has to offer, mostly because no other major social networks have anything of the kind. Using it you can divide your contacts into specific groups or circles with customizable rules for each of them. As a result, you don’t have to create an additional page for subscribers of your blog, but rather determine who will get notifications about your new posts from one and the same page.

Tip 4 – Put Entire Blog Post into Google+

One of the most important differences of Google+ from other major social networks is the possibility of placing your entire blog post paper inside the Google+ platform. Just think about it – Google+ allows you papers up to 100 000 characters, as opposed to Twitter’s 140, LinkedIn’s 120 and Facebook’s 60 000 (it is also worth noting that Facebook has increased this value only as a response to Google+, previously it’s maximum was 460 characters).

Google is the most widely used search engine on this planet, and it indexes Google+ updates. Thus, if you have your blog post papers there, it will make them more likely to show up in search results.

Tip 5 – Use Hashtags

This function wasn’t present from the very beginning, but now Google+ recognizes hashtags, which can be used in the same way they are used on Twitter. Thus, in order to increase your search engine ranking, you can include a couple of relevant hashtags into your post.

Tip 6 – Give Your Blog a Personalized Touch

When people read blog, they deal with a web page, not a person behind it. Connecting your blog to Google+ gives you an easy and effective way to communicate with your readers as a person, not as a blog.

Google+ has excellent prospects as the means of promoting blogs and businesses – recent review shows that more than a half of professional bloggers make use of its features to increase the traffic on their blogs and attract new visitors. And it is quite natural to assume that they know what they do. If you use these tips as well as your own common sense, I am sure you may achieve great results.

If you have any questions regarding effective Google+ promotion – feel free to ask them in comments!

About the Author

Kimberly Cassano is an editor of the writing tips website Write My Essay 4 Me. She is an experienced blogger and inspirational author and loves to write about internet marketing and freelancing.

  • Pavan

    Well, I haven’t used G+ effectively yet but lets see how it goes by following these tips.

  • Aditi

    These tips that you have shared are truly great for Google marketing campaign. I specially like the first tip of using relative content in your site. Infact this is necessary. All other tips are equally important to know inclusive of using hash tags and else. Thanks for the share!!

  • Aditya

    Google+ is something new which i has started to expose my business more and take the help of G+ in building the awareness too.And i must admit that i am gaining a decent amount of traffic from it.

  • Samantha Wright

    Great guest post Kimberley, I must admit I’ve not taken advantage of Google plus as much as I would have liked to. I hear a lot about how it’s a great social platform for promoting your business, but I must pay more attention to it. Thanks for the tips, they will come to great use.

  • Kimberly

    Thank you for the comments, it was a pleasure to write this article! All those tips have been tested on my own projects. The reason why I decided to write this post is that we still underestimate the value of Google service for ranking, and it really works. Google likes dofollow links and protected content.
    Moreover, this helps you to create online reputation and attract more readers.

  • Fabrizio

    Hey Kimberly thanks for the awesome guest post. You created some real urge for those who have not been paying attention to using Google+ for marketing their blogs, including me. I’ll be paying more attention and one of the things I failed to do is creating a compelling about page, thanks for the tips and post :)

  • Alex Aguilar

    I personally prefer Google+ for online marketing over Facebook or Twitter; I think Google has taken the right approach for bloggers and marketers with their platform. That being said, I simply don’t see as much activity on Google+ as I do on Facebook or Twitter. Maybe I’m doing it wrong, or maybe the user base just isn’t there. Either way, I’ll try out your tips and see what happens!

  • Rajkumar Jonnala

    I think Google Plus is slightly starting to have an edge over Facebook. And especially for local pages, Google Plus is preferred over Facebook.