3 Steps in Developing Your Online Marketing Business through Technology

How does technology benefit your online business? If you are thinking of starting an online marketing business, or any online business of any type, you will be relying on technology more than ever. As technology evolves, so does opportunity. Just keep in mind, giving up the corporate grind to have a career that is far more flexible is within reach, with the right technology.

I just listened to a podcast on the Affiliate Buzz, which was developed by James and Arlene Martell to help others by sharing tips and information on working online. Sometimes they feature guests who can offer advice as well. This time, it was their son Justin.

Right out of high school, Justin took a summer job in a computer store. Little did he know at the time that it would lead to developing a career, as he honed his skills in computers and technology. Today, he is manager at one of the largest Canadian computer retailers. So, he knows what he is talking about.

I am going to share some of what I learned from him today. If your business relies on the Internet, read on to learn what I did.

1. The Heart of Production

It’s no surprise that the heart of any online business will be the computer. Without it, the business wouldn’t exist. Justin shared basic tips that will help you in your production. Of course, when talking about computers, that encompasses laptops and iPads as well.

First, he recommends that you get a computer with a minimum RAM of 6 to 8 GB. RAM is an acronym for random access memory and has to do with a computer’s data storage capability.

Second, Justin talked about the processor, which he recommends going with a quad core processor, when possible. This type of processor often leads to faster speeds in computing, especially when working with large processing tasks such as graphics and compression.

Of course, with all this power, comes the need for protection as well. Some of this could be found on sites such as www.locksondemand.com, which offers insight on locks and cases for iPads. For laptops, find a secure case that will protect your laptop from damage when you are on the road.

Developing your Online Marketing Business through Technology

Developing your Online Marketing Business through Technology

2. Staying Connected on the Road

Other than a laptop, or an iPad, one of the best ways to stay connected to your business is with a smart phone. A phone is not just a phone any longer, unless of course you opt for the most basic one. However, I was told when buying mine that all phones in the near future will have to have a wireless package, so you might want to consider one just for that reason alone. If you are paying for it, you might as well have it, right?

Here are some interesting tidbits that Justin shared, regarding smart phones:

  • You can stay connected with internet access, keeping you informed of new messages, social medias, and emails
  • Many are all-in-one devices, with cameras, video, texting, Internet access, and even Google Docs and Calendar with the Androids
  • Smart phones are quicker than phones of just a couple years ago, with a dual core processor

These phones make it easy to check emails, post links to social media, and just stay connected when you are away from the office. To me, the main difference between a smart phone and a laptop or iPad, is that I carry my phone with me at all times.

3. Enough Lanes in Your Freeway

To avoid a traffic jam in your computer’s communications, make sure you have a proper router to support all the devices you have in your home office, as well as the entire home. Your router is responsible for all the devices such as the computer, iPad, smart phone, and even game systems that are in the house. If you have multiples of these, as many people do, that is a lot of toil on the router.

Justin used the analogy of a freeway. Each device uses bandwidth, therefore taking up ‘lanes’ in the system. It would be much easier to have a 6-lane freeway to handle 3000 cars, than a 2-lane road.

Find a router with a 300 bandwidth, and you should be fine. You should be able to find a decent one for around $200, give or take a few dollars. But, if it helps prevent a sluggish computer, or disconnected web calls, it is worth the extra money.

Technology offers us all a chance to have the flexibility in our careers, so we can produce more and live more at the same time. You just need to take advantage of it.

About the Author

Freelance writing for a couple years now, Kathy Barber typically focuses on topics such as online business, medical, home brewing, and family. Recently she took on reviews such as the iPad stand and home brewing kits. Kathy was raised in Michigan and continues to live there with her husband and young son. When she is not working, you could find her boating, camping, and attending little league and school events for her son.

About James Martell

James Martell is well known as an affiliate marketing specialist in outsourcing and SEO. He is also a speaker and does weekly podcasts and affiliate marketing trainings. James is host of the Affiliate Buzz podcast on WebmasterRadio.FM (the first ever and longest running affiliate marketing podcast), and creator of the Affiliate Marketers SUPER BootCamp where he teaches others how to make money with affiliate marketing. He lives in White Rock BC, a seaside suburb of Vancouver on west coast of Canada with his wife, Arlene.

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Comments

  1. Aditi Datta says:

    Hi James,
    These three steps are just great. I like the second point that you have suggested of using smart phones or your I-pad while you are travelling. This is true that with the introduction of these technologically updated gadgets, online marketing have been much more easier to handle. Websites can be handled any where at any time. This is definitely true. Thanks for the share!!

  2. zara says:

    I have recently acquired and iPad, and now i believe I am more connected on the go with my website. I sometime can chat with live visitors as well, while sitting in taxi or in a waiting room.

    Technology has made a lot of dreams come true for mankind.

    Keep sharing the good work.

    Regards,
    zara recently posted..Dubai Web DesignMy Profile

  3. I can’t express how important it is to have a kick butt router if use Skype.

    We have clients from all over the planet and Skype is the primary way we consult with them and it makes a huge difference in how easy the calls are handled by our internet connection with 2 computers and an ipad sucking from the internet source.

    Some people might be inclined to cheap out here but if you’ve got an online business and multiple people tapping into the internet, and you’re going to ask it to video conferencing or just voice, you’re making a big mistake. In this scenario, I’d rather have overkill than have frustration at the limitations I face.

  4. Aditya says:

    Today all the businesses are going online to build their reputation. The technical information about the processors, RAM and the network speed which James has mentioned are of great importance. One has to be there all the time to get things done quickly with these.I have worked as a network engineer for a while and i know what he is talking about.

  5. Sam says:

    If you are running a business then you should stay update with each and every technology which has been launch in market and you should try to get these kind of technology as soon as possible for take many advantages.

  6. Md Firdosh says:

    There is no doubt that technology is very helpful in any business . But all it depends on how wisely we are using the technology or we are just wasting it. But i am sure that the above three steps are really helpful for all of them who want to use technology wisely for their business
    Md Firdosh recently posted..Apple iPhone 5 first look & Full featuresMy Profile

  7. anshul says:

    Today is an era For technology. So developing an online business through the technology is becoming necessary. I am a developer so I know these things and the tips which you have defined is valuable. Thanks for the post.

  8. Phil says:

    Heh, this really is covering the basics! . I have just started finding myself on the road a lot more, so I had bought an Ipad. I was surprised at how much more effective it made me, also when visiting clients you can’t always expect them to have a computer nearby, so the ipad also acts as a presentation and tool!
    Phil recently posted..5 ways to improve your AdWords CTR (Click-Through-Rate)My Profile

  9. deniel says:

    Hi James. This post is an exact reflection of how I would express my views on the same.Great post, event better presentation. Thank for this absolutely amazing and explanatory post.

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