Search Engine Optimization or SEO is now considered one of the major forms of apparatus for spring-boarding your company to recognition and credibility.
By shifting your website up the rankings on search engine results, the reputation of your company can improve dramatically as more traffic is driven through your website and the general public begin recognize your brand as a household name.
With SEO becoming such a priority, the question is whether or not hiring professional SEO experts is worthwhile. At such a hefty cost and commitment to your business, signing a contract with an outsourced SEO agent is a big decision to make and one which requires an insight into what exactly your company is going to receive.
Accountability for Results
Firstly, it is important to recognize the time and effort it takes to learn the best methods for improving SEO for a company. If you decide to allocate the job in house, either by undertaking the responsibility yourself or advocating a member of your team to complete the work, you put the blame for any mistakes that go wrong in your own hands.
Without the professional expertise carried by a warranted and accredited SEO company, there is a great deal that can go wrong which can be detrimental to the progression of your brand.
By hiring a professional to assess your current status as a company, analyze the work that needs doing, set out a scheme of action and to monitor that course, you are entering a contract where you expect guaranteed results by somebody who knows what is what in the SEO world.
What you’re doing in this circumstance is apportioning accountability to a third party, who by their very credentials, are promising to provide you with a higher ranking on search engines and in turn more traffic to your website.
So for example, say you’re offering web conferencing services online and you have a slim budget for progressing the recognition of your brand, you’re looking for cost justification for video conferencing SEO improvement on your website.
By hiring an expert to look into this project for you, they’re providing a framework of guidance which categorically assures you that despite the vast number of competitors in the web conferencing industry, you’re investment in SEO will place you in a higher ranking spot than you’re currently in.
If you as a company, don’t get results from the campaign set out by the professionals you have hired, then they are held accountable for the failure. By placing another company’s reputation at stake for the work they do in supporting your business development, you’re placing accountability on their shoulders holding them responsible for your SEO success.
What’s Inside Their Brains
Not everyone is an expert in every field. As with the previous example, if you’re a web conferencing company looking to assign a report on the cost justification for video conferencing to one of your members of staff, you wouldn’t allocate that project to a software developer because they wouldn’t be right for the job.
Aside from tearing them away from their own crucial tasks, you’re asking them to execute an assignment outside of their area of expertise. It would be far more appropriate to assign a report on cost justification of video conferencing to a financial administrator or a role along those lines.
The same goes for allocating an individual to carry out an SEO campaign to boost your company. Why do the job yourself when your expertise lie in a completely different field?
By outsourcing the duty to a professional in the industry, you’re hiring their expert brain to work on a task which their accustomed to performing exceedingly well on a daily basis. As they have a breadth of knowledge that supersedes anything you, yourself, are capable of, they are able to decipher original, dynamic and innovative means to achieving the recognition goals set out for your brand that you hope to achieve through SEO.
Time is Money
Lastly, and arguably most importantly when assessing cost effectiveness, time is a crucial factor in the results you’re hoping to achieve. Despite the fact that SEO contracts with external companies are usually on a twelve month basis, the time spent achieving recognizable results by those outsourced is often more effectively used.
As they already have the knowledge, tools and credibility that accompanies experienced SEO professionals, they need to spend less time researching the topic and can instead spend 100% of their time dedicating themselves to the project of improving your company.
Within a twelve month contract, outsourced experts are far more likely to achieve the goals set out in an SEO campaign that if the job were assigned to an amateur in-house, as they know how to effectively spread their time and resources to get results.
SEO expert James Martell has gained a reputation for being the voice of Google rankings among his clients. He has an uncanny understanding of how SEO works and have managed to bring many small online businesses such as the Web Conference Classroom, into the public light, using his expertise and wide knowledge as well as his creative flair for original SEO tactics.