5 Reasons Why Your Social Media Marketing Routine Isn’t Productive

Marketing is the important, and sometimes under-respected, aspect of a business or start-up. However, it’s key to remember just how crucial marketing, and social media marketing to be exact, actually is for the company you are apart of. It is way more than just sending out a tweet a few times a week. It certainly is way more than just having new blog posts automatically tweeted out once published; it involves creating a process, routine, and a bit of effort.

But marketers know this, and showing how important your job really is isn’t the point of this post. What is important is to show how we as social media marketers can better make use of our time, so we won’t fall victim to being looked at as not being crucial.

Why Your Social Media Marketing Routine Isn't Productive

Social media marketing, when done right, can involve a bit of elbow grease to ensure that the product you are promoting is done right. When we look from the birth of your next marketing campaign to the moment after the tweet or social media message is sent, we will go over tips on how to make your workday more worthwhile without burning out of energy at the same time.

So let’s get to it. Below, I have five tips that, if followed correctly and done regularly, can help you create a social media marketing schedule for yourself that you can use and bring with you for the life of your career as a social media marketer.

Your Posts Aren’t Optimized

Anything that involves some form of analytics will reveal a trend that allows you to use that information in your favor. Social Media is no different. Each social media website has some form of a trend that allows you to understand how you should optimize your posting accordingly. For example, LinkedIn would have more traffic during the week than on weekends due to how it’s more occupational-focused.

Facebook, on the other hand, would have more traffic during the evening and weekends due to individuals who work or are in class. One key piece of information to make your posts worthwhile is to know when to post them. Using this information will garner more re-tweets, mentions, and comments.

Yes, we have the outlier situations, like those who, for example, sneak on Facebook when they should be creating expense reports. But those who go on when they should be working are not as much of a significant audience to appease to. We will go a bit later into why making a schedule for all of this is worthwhile.

You Loose Track of Everything

Wouldn’t it be a social media disaster if you worked weeks to get a social media campaign, just to forget to post a key tweet. That can happen many times if you don’t have a central section to keep all of your important tasks and campaigns. Having a place to keep all of your campaigns in one area allows you to keep track of important deadlines and tasks. There are two ways you can do this. You can go the old fashion way and make a word document. However, the best way to go about this is to make use of the technology at hand today with the multiple task manager and to-do apps available. This will allow you to get the notification and organizational features that word documents lack. Plus, they are easily sharable.

Nothing is Scheduled

This relates a bit to our previous point, but extends a bit on the actual publishing of the posts. This is a common mistake in social media marketing, not having a set schedule when updating your audience. This is very important to keep up with consistency. Instead of having one post on Tuesday and five on Wednesday, and none on Thursday, scheduling your posts allow you to not overload your audience.

Plus, if you have good skills in consistency, scheduling your posts also have other benefits. They allow you to prepare for those days when you aren’t near your computer to get your work done. For example, having your posts prepared and scheduled the night before will ensure they are live the next day. This is also great in ensuring you are posting on those key days and times we mentioned previously.

Your Social Media Toolbox is Empty

How can you execute all of these tasks effectively? You can do so by having the tools to get the job done. No, we don’t mean going on Twitter.com. While this is perfectly fine for updating your company’s profile on the website, you shouldn’t have to go on their website any other time. The myriad of applications available make it counter-intuitive to update on the website.

When scheduling tweets, one great resource to make use of is HootSuite, a program that allows you to also take a look at link analytics. This allows you to see how popular a post is, along with other analytical features like the number of re-tweets and favorites. If you need to gather links and research for upcoming posts, Evernote can be a great place to finalize links and collaborate on tweets and Facebook posts.

You Don’t Have a Set Path

Finally, and most detrimental, you don’t have a set focus, vision, or path for your reason for being on social networking websites to begin with. Yes, it is almost a requirement to have a social media presence for your product or website, but you must know exactly why it’s a requirement.

That reason is different for each website or product. For example, a product may use social media more as a mode of customer service. A website may use social media to extend a conversation. Knowing your path will make your time as a social media marketer more worth it.

What products or applications do you use to ensure that you are productive in social media marketing? Let us know in the comments below; let’s start a conversation!

Recommended Reading on Amazon

1. Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

2. Social Media Marketing: An Hour a Day

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About the Author

Emmanuel Banks has been a writer for three years. Along with blogging tips, Emmanuel also enjoys writing about social media and technology. Aside from blogging, he is also involved in start up ventures, photography, and videography. You can find Emmanuel on Twitter and on his website.

About Guest Blogger

This post was written by a guest writer. You can find out more about the author above. If you'd like the opportunity to guest post Magnet4Marketing please check out our Write for Magnet4Marketing page for guidelines and details about how you can make a contribution to our growing community.

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  1. Samantha Wright says:

    Great post Emmanuel, this is very helpful indeed. Most of us think we know how to be a social media marketing expert and I have to say I’m guilty of not being productive enough when I’m implementing my strategies. Often I’ll spend longer than I need on Facebook instead of scheduling tweets on HootSuite, it’s easy to lose track of what you’re doing if you don’t have a routine. Thanks for a great guest post :)

  2. Fabrizio says:

    First of all Emmanuel thanks for a great post. Scheduling is important and knowing when to post on social sites can make a significant difference. HootSuite is a great tool for this I agree.
    Fabrizio recently posted..Top Tips for Improving Traffic to Your Blog This YearMy Profile

  3. Md Firdosh says:

    Hello Emmanuel , i want to thanks you for such a great article. I agree that we should know that when we have to post on social media. Thanks Emmanuel for such nice article
    Md Firdosh recently posted..Salman Khan’s Dabangg 2 look in Bigg Boss (2012) Season 6My Profile

    • Fabrizio says:

      Md I agree here too. Scheduling is important for consistent flow also. Using HootSuite for me has been a godsend for scheduling posts across social networking sites.

  4. Social media marketing is a good way to get traffic but for getting success one should have to follow certain steps. Social media marketing can bring success to any blog but for it lot of time and efforts have to be given regularly. Keep writing more on Social media marketing as I really love to read all such articles.

  5. Vinod Kumar says:

    Great post Emmanuel.I have been using hootsuite for a week.Its saving me a lot of time.I like the point that traffic in linkedin is low during weekends and FB its more.It shows how well the article was researched.Kudos to your efforts.
    Vinod Kumar recently posted..All About Plastation Network CodesMy Profile

    • Fabrizio says:

      Hey Vinod thanks for stopping by and commenting. I also use HootSuite and it savees me a lot of time also. I am able to schedule posts for a whole week and get more out on peak traffic times. Perfect. I also use Facebook more on the weekends whils LinkedIn and Google plus during the working week more. Have a great day.

  6. Excellent post Emmanuel, rather exactly what I was looking for. I always wondered why my social media marketing is not working the right way. Thanks for making me realize my mistakes. I guess I must consider Hootsuite :)
    Shiwangi peswani recently posted..Facebook Smileys – Decorate Your Facebook Status Update And MessagesMy Profile

  7. PrIyAnGsHu says:

    Nice tips Emmanuel. These tips will surely help the newbie social media marketers to become more productive and promote their products effectively than ever before.
    PrIyAnGsHu recently posted..What Reflects the Standard of Your Blog ?My Profile

  8. Aditi says:

    Well, I think these five reasons that you have highlighted are quite beneficial. Creating a social network account won’t help you much, you need to update it with relative post in order to be interactive with your friends. Like as you have that post isn’t optimized. Secondly, I think scheduling is also damn important for your social networking accounts while you are updating your audience. Thanks for the share!!

  9. Aditya says:

    Hi Emmanuel,
    Social media marketing needs some strategies to work upon is one wants to make full use of it.Sometimes people don’t exactly know why they are here for and what are the benefits of it.Having a routine and be upto date with everything happening on the social media sites makes a lot of difference.I am using Hootsuit to to track down all the happenings on Social media.

  10. Becca says:

    Nice info which will be prove so useful for all newbie blogger and online marketers. You have really layed out your points in great detail. Very easy to follow with good content. We should take get hold of this post, read and impliment the points outlined.

  11. anshul says:

    Hi Emmanual!
    great tips.i think your list is beneficial to us and will help that we should know how to post on social media.nice tips.
    thanks for joining this blog.
    anshul recently posted..Online Banking SoftwareMy Profile

  12. Ravi Singh says:

    Hi Emmanuel,
    You have shared an informative article that are very helpful to getting the more traffic on your website. These points are really notable and memorable. Absolutely Scheduling is important for targeted traffic and also consistent flow.


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