Why you should increase referral traffic? - Google Panda and Google Penguin has no doubt hurt a lot of webmasters and bloggers to say the least. Whilst it’s not time for a traffic report I can tell you that Magnet4Marketing is 30% down on search engine traffic from the previous month. As disheartening as this is, the show must go on, and I’m working my butt off to try and win back traffic as no doubt you are too.
Search engine optimization will always be the number one preferred method of generating traffic, if done right, it can reward you well. But I’ve also been leaning towards paying a lot more attention to finding other methods of increasing traffic without Google. One in particular is referral and direct traffic.
I have now made it my goal for the rest of 2012 to increase referral traffic dramatically to my blog. I’m not casting aside SEO at all; I’m just looking for new ways to level the playing field with Google.
Here’s why I think you should consider doing the same and looking at ways to increase referral traffic also –
1. 100% targeted
If you analyze your referral traffic stats you might notice that your referral sources will have a relatively lower bounce rate, more page views per user and more time spent on site than your search engine traffic. If you’re engaging on social sites, guest posting on the right blog’s and participating on forums and blog networks etc, you’ll be targeting the right kind of audience. Your referral traffic will be 100% laser targeted. That’s one good reason to increase referral traffic right?
2. Increase conversions
Targeting the right kind of audience through referral traffic marketing also means that your conversion rate will increase. That means more clicks and therefore more sales…
3. Don’t have to worry about any future Google Algo updates (Panda, Penguin, Alligator or what ever else…)
The biggest factor for increasing referral and direct traffic to your blog is that you won’t ever have to worry about another Google ago update again. If you can match your search engine traffic with referral and direct traffic, wouldn’t that be awesome?
How to Increase Referral Traffic to your Blog
Increasing referral traffic to your blog isn’t hard but it’s not as simple as doing SEO either. Look at your analytics to find your top 10 or 20 referral sources and focus all your efforts on trying to get more traffic from these sources. Look at mine below for the last 30 days…
As you will see in the last 30 days Facebook has been my top referral source; So I’ll now look at ways to increase fans, and ways to engage a lot more with the fans directly and on the page.
JustRetweet.com is a Twitter marketing service site and blog which also provides me with good referral traffic. So I can also look at ways to increase this traffic by increasing my use of the service, commenting on the blog posts, and even consider guest posting there.
I think you see the simple pattern I’m making; I’m looking for ways to increase traffic from these existing sources by doing more things with them, simple. Do the same for yours, check out your top 10 or so sources and see how you can squeeze more traffic from them.
Here are some methods of increasing referral and direct traffic to your blog –
- Guest post on 2 or 3 top authority, top traffic source, niche related blogs
- Use social sites like Facebook, Google+, Twitter, Digg, Pinterest and StumbleUpon
- Take video marketing to the next level, use YouTube and Vimeo
- Join the forums and participate regularly in conversations.
- Comment on blogs that are already giving you the best referral traffic.
- Build an email list
- Increase RSS subscribers
- Use content curation sites like Scoop.it to curate your and other related content to share on the social web
Ok I’ll leave you to think about your referral traffic and ways on how you can increase it. One thing to remember is that referral traffic can be a powerful alternative, don’t sit there any longer whimpering at your lost search engine traffic, Don’t let Google win… Look for ways to improve your SEO and above all look at increasing your referral traffic.