4 Reasons Why I’m Blogging Less and You Might Want to Also

In this post you’ll find out why these days I’m blogging less… Once upon a time I was obsessed with the idea of blogging everyday, it is one of the many myths of blogging in fact, many bloggers that have been in the blogosphere for less than a year or so still believe that to succeed in any way, you should be writing a new post every day, sometimes even multiple posts per day.

I don’t believe this to be true any longer; blogging every day doesn’t guarantee success… I know search engines love fresh content, but to me blogging every day doesn’t mean you’re going to get a ton load more readers and subscribers faster than blogging 2 – 3 times per week.

My beliefs in writing a new blog post everyday have changed in the last 4 months or so, and so here are 4 reasons why I’ve been blogging less on my blog -

Blogging less

Blogging Less to Focus more on Quality than Quantity

The first obvious reason why I’m blogging less is because I now fully appreciate the importance of content quality over quantity, I’m not saying that my content was ever bad, but it certainly could have been a lot better. In the beginning and before Google started messing about with its algorithms, I was posting two posts per day.

Unfortunately much of the content of those posts would expire and offer no value to my readers in the future.

Since January 2012 I have removed over 250 posts that were either thin in content, somewhat unrelated or offered little value to my readers (news type). These posts we’re also getting zero traffic, so they simply had to go. They were obsolete.

I’ve been writing only 3 or 4 times a week for a good while now and have put out what I believe to be the best content I’ve written in a long time, or perhaps ever. I am able to focus more on creating each post individually, the best I can than ever before. For me less content means better quality content, but let me know your own thoughts on this?

Blogging Less to Focus More on Post Promotion and Marketing

Every post you publish on your blog needs to be promoted adequately. This can be a time consuming activity in itself, so the time freed from writing multiple posts each day I’ve been spending on content marketing.

Doing things such as better on-page SEO, content curation and content syndication, commenting on CommentLuv enabled blog’s to get links back to my new posts, using social media and social bookmarking sites to promote posts further etc.

With a day or so gap between each post I publish on my blog, I get to promote that post much more efficiently than I would be, blasting out 2 posts per day and hoping readers would come and find it…

Blogging Less to Blog More for Other People

Over the last 6 months or so I’ve probably submitted about 3 guest posts in total. Whilst I’m only writing 3 – 4 posts per week now I’ve been able to use some of the time freed up to concentrate on guest posting on other blogs, something I love doing. I understand the importance of guest posting now more than ever.

Blogging Less to Give More Room for Contributors

I’m only writing 3 – 4 posts per week on my blog, but I am also able to publish content from my regular contributors. At present I publish around 2 to 3 guest posts per week, so the quality of these posts also make up for the number of quality posts being published on the blog over a weekly period.

Also the guest authors help to promote my blog further by promoting their own guest posts through social networking and bookmarking sites.

Conclusion

I’ve been posting 3 – 4 times per week since around March time, and whilst my traffic has been yo-yoing due to Google updates I guess, it is slowly on the increase once again. Another notable point I must also mention is that my email opt-in rate has gone from around 25 – 30 per month, February and April time, to 70 – 80 per month from around May up to now. I’m over doubling the amount of email subscribers that I use to get, which to me is great progress.

What are your thoughts on blogging less?

Those are some of the reasons why I’ve been blogging less. But over to you now readers, what are your thoughts on the posting frequency and blogging less? Do you still believe that posting multiple posts per day, every day is the best way? Or are you also focusing on quality over quantity and posting only 3 – 4 times per week? Or perhaps you post every day and put out quality content every day? I’d love to hear your thoughts so please leave me a comment below as always.

- Fabrizio

image credit

  • http://www.guidedcreative.co.uk/ Kevin

    I think that daily blogging (at least on your own site), is not something that you must do. I think by posting 2 or 3 times a week you will have as much if not more impact on your readers, than if you are posting daily. This gives them time to want to read what your providing to them, while also not feeling that they are spending to much time on your site if they were coming on a daily basis.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hi Kevin thanks for your comment mate, very true indeed. I always advise new comers to the blogging arena that posting frequently is important by all means, but they certainly don’t have to blog everyday to succeed. Blogging is about connecting with your readers with quality content, and if you have a 1,000 posts averaging 2 or 3 comments on each post after blogging for some time, then there is something wrong I think.

  • http://www.xtremeblogger.net Samantha Wright

    You made a good point, and I agree with Kevin. Leaving time between publishing posts gives readers chance to read, digest and comment on your post. I too much prefer to write 3 or 4 very good posts per week and feel connected with my readers. Also as a writer it gives you time to research and write your next post. Great post as usual Fabzy :)

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Thanks Sammy, you’re also right there.

      • Samantha Wright

        Hey Fabz may I also add that you don’t want to post all your ideas in one go, if you have a great topic for a post it’s best to wait and write it without rushing and burning out before you’ve even started. Spreading your posts over a few days works best.

        • http://www.magnet4marketing.net Fabrizio Van Marciano

          Point well made Sammy :)

  • http://inspiretothrive.com Lisa

    I would agree – I found when I skipped a few days a week I did not lose any traffic and wrote a post about it too. It also gives you time to comment on other blogs and spend some time on Social Media. Quality posts trump over quantity anytime.

    • http://www.guideplease.com/ Mairaj Pirzada

      Yeah Miss Lisa, it’s good to blog less for more Exposure.

      And Magnet4Marketing took the right decision. I’d love to hear it.

      • http://www.magnet4marketing.net Fabrizio Van Marciano

        Mairaj, great to see you here mate, I’m glad you enjoyed the post. What’s your posting frequency, do share with us? :)

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Lisa, I’m pleased you agree with me. Yes it definitely gives you time to spread the word about your post properly by engaging on social sites and content curation sites. After writing a post I love to comment on some of my favorite blogs like everyone else I guess, but this helps to bring some exposure to my most recent post.

  • http://www.seobloggerstips.com Sandeep Kumar

    Hi Fabrizio….
    I am fully agree with you bro…… that there are so much things to do in blogging….and if you target couple of post daily then you will loose interest, face writer blockage and will not have time to do other activities like SEO and blog promotion.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Sandeep, thanks for your visit bro. I’m glad you agree and you made some valuable points which I missed out so thank you. Yes you’re completely right, blogging is not just about creating great content, it’s also about being the best web master that you can be, by maintaining your blog and doing other related things which as you say can take up a lot of time. I use to write multiple posts daily, but soon faced the dreaded state of running out of post ideas and burnout. Now I like to keep things well spaced out and concentrate on getting the kind of content that everyone loves reading and commenting on. Have a great day Sandeep :)

  • Craig

    I am more for less blogging. After all, it will leave us more time for equally important things whether it may be personal or blog-related (which also requires a lot of time and effort).

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Absolutely Craig, thanks for your visit mate.

  • http://feelgoodtime.net Deniz Rovcanin

    Hi Fabrizio,

    I agree with your point here. Quality over quantity mate. Work intelligent, not hard. :)
    Congrats on your digits one more time.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Deniz, welcome back and thanks mate, I know there are some bloggers out there probably getting 3, 4 or 5 times that amount of subs each month but I couldn’t be happier with the number of subs I’m receiving at the moment. I like it, work intelligently not hard, good call.

  • http://www.PromoteYouTubeVideos.com Shamelle

    Gone are the days where blogging was about just writing. Now you have to promote it with social media, write guest posts etc.. so posting frequently can really take a toll on you.

    So yes, quality matters. We should stick to a schedule that we are comfortable with.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hey Shamelle, thanks for stopping by the blog today, I absolutely agree, those things do take time and the added pressure of having to create content daily can be a burden I think. The schedule I’m comfortable with is to post once every other day, i.e. monday, wednesday, friday, sunday, tuesday and so on.

  • http://wwwefrankking.blogspot.com/ Frank King

    I agree that posting everyday is not the best approach, at least not for me. I post 2-3 times a week, and that works great for me. As with you, this way, I can devote more time on the quality of my content. This also frees me up to interact with others bloggers and market my content, which is just as important as writing the posts.

    • http://www.magnet4marketing.net Fabrizio Van Marciano

      Hi Frank, glad you enjoyed the post here today, it’s good to see a lot of people agreeing that posting frequently is important but it doesn’t have to be daily. Having a blog schedule you can work with comfortably is essential as Shamelle pointed out. Thanks again for stopping by, have a great day.

  • http://www.computersecurity-protection.com/ Computer Blog

    Well Said. I would want to provide quality content to my visitors rather than boring them with something which is available everywhere. Not a bad thing to blog less as long as you provide valuable information to your visitors.

  • http://www.indian-seo-company.com/ Aditi

    Thanks Fabrizio for this nice post on blogging!! Blogging is really very interesting. I do believe that too. The points that you have highlighted are all very necessary for a blogger to know. Sometimes, bloggers concentrate on quantity rather quality if writing. But this point must be focused on as content should fresh, unique and easily understandable by readers. Thanks for the share!!

  • http://www.buysellwp.com/ BuySellWordpress

    i agree with you completely, and I also always tell people that quality should be on the first place. And more over I can even say that I don’t like to visit blogs, which have tens of posts per day. They’re usually not very interesting and qualitative

  • http://smeh-beautytips.blogspot.co.uk Syeda Mehwish

    Hi Fab,
    I am new to blogging world and I also blog less to focus on my content. I believe that blogging should be done in a relax and calm way, if we become very active and blogpost each day then it might affect on our long time blogging interest. Blog less and creative is the best option.