In this post you’ll find out why these days I’m blogging less… Once upon a time I was obsessed with the idea of blogging everyday, it is one of the many myths of blogging in fact, many bloggers that have been in the blogosphere for less than a year or so still believe that to succeed in any way, you should be writing a new post every day, sometimes even multiple posts per day.
I don’t believe this to be true any longer; blogging every day doesn’t guarantee success… I know search engines love fresh content, but to me blogging every day doesn’t mean you’re going to get a ton load more readers and subscribers faster than blogging 2 – 3 times per week.
My beliefs in writing a new blog post everyday have changed in the last 4 months or so, and so here are 4 reasons why I’ve been blogging less on my blog -
Blogging Less to Focus more on Quality than Quantity
The first obvious reason why I’m blogging less is because I now fully appreciate the importance of content quality over quantity, I’m not saying that my content was ever bad, but it certainly could have been a lot better. In the beginning and before Google started messing about with its algorithms, I was posting two posts per day.
Unfortunately much of the content of those posts would expire and offer no value to my readers in the future.
Since January 2012 I have removed over 250 posts that were either thin in content, somewhat unrelated or offered little value to my readers (news type). These posts we’re also getting zero traffic, so they simply had to go. They were obsolete.
I’ve been writing only 3 or 4 times a week for a good while now and have put out what I believe to be the best content I’ve written in a long time, or perhaps ever. I am able to focus more on creating each post individually, the best I can than ever before. For me less content means better quality content, but let me know your own thoughts on this?
Blogging Less to Focus More on Post Promotion and Marketing
Every post you publish on your blog needs to be promoted adequately. This can be a time consuming activity in itself, so the time freed from writing multiple posts each day I’ve been spending on content marketing.
Doing things such as better on-page SEO, content curation and content syndication, commenting on CommentLuv enabled blog’s to get links back to my new posts, using social media and social bookmarking sites to promote posts further etc.
With a day or so gap between each post I publish on my blog, I get to promote that post much more efficiently than I would be, blasting out 2 posts per day and hoping readers would come and find it…
Blogging Less to Blog More for Other People
Over the last 6 months or so I’ve probably submitted about 3 guest posts in total. Whilst I’m only writing 3 – 4 posts per week now I’ve been able to use some of the time freed up to concentrate on guest posting on other blogs, something I love doing. I understand the importance of guest posting now more than ever.
Blogging Less to Give More Room for Contributors
I’m only writing 3 – 4 posts per week on my blog, but I am also able to publish content from my regular contributors. At present I publish around 2 to 3 guest posts per week, so the quality of these posts also make up for the number of quality posts being published on the blog over a weekly period.
Also the guest authors help to promote my blog further by promoting their own guest posts through social networking and bookmarking sites.
I’ve been posting 3 – 4 times per week since around March time, and whilst my traffic has been yo-yoing due to Google updates I guess, it is slowly on the increase once again. Another notable point I must also mention is that my email opt-in rate has gone from around 25 – 30 per month, February and April time, to 70 – 80 per month from around May up to now. I’m over doubling the amount of email subscribers that I use to get, which to me is great progress.
What are your thoughts on blogging less?
Those are some of the reasons why I’ve been blogging less. But over to you now readers, what are your thoughts on the posting frequency and blogging less? Do you still believe that posting multiple posts per day, every day is the best way? Or are you also focusing on quality over quantity and posting only 3 – 4 times per week? Or perhaps you post every day and put out quality content every day? I’d love to hear your thoughts so please leave me a comment below as always.