How To Improve Your Blog’s Bounce Rate

In this post you will be provided with tips and ideas on how to improve blog bounce rate - Every blogger works hard to try and get more traffic and more readers to their blogs. Some people find it easy to increase traffic whilst others find it difficult. Realistically getting traffic isn’t all that hard, when you’re starting out you can quite competently write a dozen good posts and after a while you’ll get a small amount of traffic.

Regardless of the amount of traffic you can generate, small or big, the hardest part is getting people visiting your blog to stay on your blog. It’s perhaps even harder to make visitors reading your blog to visit more than one page on your site. If you struggle to achieve this, more than likely your blog will have a high bounce rate.

Terminology of Bounce Rate (percentage of users exiting your site without viewing further pages).

improve blog bounce rate

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The reason as to why your site has a high bounce rate could be many. Often it can be because the user didn’t find the answers he or she was looking for from the page they landed on, in which case you probably need to look at creating more focused content.

Recommended Reading: How to use Google Analytics to Help You Decide What Post to Write Next

Having a high bounce rate can affect many things, but more over it affects the number of page views per visitor on your blog, and therefore this can also affect your affiliate and AdSense revenue earnings.

In this post we’ll look at ways in which you can improve blog bounce rate and increase page views per visit.

6 Ways to Improve Blog Bounce Rate

Quality Content

Let’s kick off with the all important tip, ensuring your blog has quality content. You might be thinking that this goes without saying right? But believe you me, if you want readers to show interest in your other posts, they must find the content on the page they landed on first to be valuable. Even if they didn’t find the answers they were looking for, great content encourages people to want to read more. So ensure that you keep putting the very best stuff that you possibly can out there on your blog consistently.

Interlink Posts

Interlinking posts can work effectively if your site has lots of quality content. When interlinking posts ensure that it is relevant and subject matter related. Interlinking posts have benefits beyond reducing bounce rate and increasing page views, it can also improve your blog’s search engine optimization, and reduce the impact of Google algo updates.

Content Breakdown

If you love to write long posts, consider breaking the content up into smaller parts or multiple posts. Add a link to the next part of your post at the beginning and at the end of your posts, this is a great way to increase page views. If you use WordPress and don’t fancy breaking up the content in multiple posts, consider using <!–nextpage–> tag to make a new page in your long post. I’d recommend using this technique on posts that contain 1200 or more words.

Related Posts

If you’re not showing related posts / content at the end of your posts then you’re missing out on an effective way to increase page views. What do you want your readers to do after reading your content? Leave? No of course you don’t. Consider installing a related posts plugin, the one I’m currently using on the Magnet4Marketing blog is by nRelate and it’s a great plugin, easy to install and gets your readers exploring more of your content. I recently talked about the nRelate plugin in-depth and how it could help you optimize your blog after the recent Panda updates.

Improve Page Loading

Another reason as to why readers are leaving your blog without viewing other pages is perhaps the page they landed on took too long to load, in which case, work on increasing page loading times. Look at the number of plugins you have installed that could be slowing things down, is your theme optimized? Should you use a CDN service? Slow loading page times can also dampen your conversion rates, and that you don’t want to happen.

Top Navigational Links

Your home page will be one of the most visited pages on your blog no doubt. Take a look at your top navigational bar; ensure you have links to your most visited or most popular categories and pages.

So there you have it, some tips and ideas to improve blog bounce rate, I’m sure you have a few more tips that you’d like to add that has helped you improve bounce rate and increase page views, in which case I’d love it if you could share them in the comment section below.

Recommended Books from Amazon

1. WordPress Search Engine Success: How to Maximize SEO and Income from WordPress Sites

2. In The Plex: How Google Thinks, Works, and Shapes Our Lives

3. I’m Feeling Lucky: The Confessions of Google Employee Number 59

About Fabrizio Van Marciano

Hey everyone, I’m Fabrizio Van Marciano and I’m just a regular bloke, doing his thing in the expanding universe we call the blogosphere. I’m the founder and editor here at magnet4marketing.net. I'm also the author of 170 Blog Traffic Tips; a FREE guide I created to help you get tons of traffic to your blog. Why not connect with me on Twitter, Facebook and, or Google+. You can find out more about me and what I love doing here. If you want to start your own blog, check out this resource page, I've put it together just for you :)... Happy online marketing and blogging.

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Comments

  1. ameer khan says:

    Very nice article. Your 6 points are very useful to increase my page views…thank you

  2. Trixie says:

    Great tips. Loading page can really turn tables, customers won’t wait for page to load they will simply go elsewhere…

  3. Ammar Ali says:

    Great tips. Loading time, interlinking posts and using related post plugin is best way to reduce bounce rate. :)

    Looking forward for your next post ;)
    Ammar Ali recently posted..Top 6 Easy Shortcuts to Blacklist Your Website In Google: So Avoid itMy Profile

  4. Hi Fabrizio,

    You have picked really important topic.
    For me ‘Quality Content’ is more importent…and it works in every situation.
    My first priority is ‘Quality content’ as it engage my readers automatically.
    Sandeep Kumar recently posted..Is removing Ads can Improve your SEOMy Profile

  5. You need quality content with keywords you wan to rank, as well as properly optimized meta content.

  6. Hi Fabzy the tips are well proportioned, I’m pleased to see content quality at the top of your list. If I’ve landed on a blog page and I enjoyed reading the content than I would be more than happy to explore the site further.
    Samantha Wright recently posted..The eCommerce Boom And The Current TrendsMy Profile

  7. Liane Markus says:

    When it comes to blog rate, it is not easy to determine when will we be able to have a good rate but I think so long as there is an exacr strategy or technique to be used, then there will be a good bounce rate and the information that you have discussed really makes a huge sense.

  8. Aniruddha says:

    Hi, i just added nrelate after reading your blog post. It will take some time to show so…
    Nevertheless… i hope you also visit my blog and enrich it with your insightful comments
    Aniruddha recently posted..Why Trying To Reverse Engineer Google’s Search Algorithm Is Like Fighting A Lost BattleMy Profile

    • Hey Aniruddha, thanks for the visit. Yes nRelate is an awesome plugin, it takes time for the indexing to take place but once it’s up and running you should see some improvement in bounce rate. I’ll be visiting your blog shortly, have a great day.

  9. Md Sohail says:

    Hi Fabrizio, nice article. I believe quality content is key to reduce bounce rate.
    Md Sohail recently posted..5 simple Tips to secure your facebook accountMy Profile

  10. Mohsin Ali says:

    Fabrizio awesome tips man, my blog bounce rate is getting very dangerous now infect its 80% so surly will implement your tips.
    Mohsin Ali recently posted..Giveaway – 10 Internet Download Manager 6.11 Full Version Serial NumbersMy Profile

    • Hey Moshin, keep working on it man. My bounce rate fluctuates from around 73% to 78% I would like to get it under 70%. Look at your top traffic posts and see if you can improve the internal linking. This is something I’m doing also and it’s proving to be paying off slightly.

  11. Centrelink says:

    Pretty nice set of guide. This will really help on how my blog become successful, thanks for sharing.

  12. PrIyAnGsHu says:

    Great tips buddy. Interlinking & Long quality articles works great for me to reduce bounce rate of my sites.

  13. Simmeon says:

    Hi Fab,

    How to improve bounce rate? Use a trampoline

    No seriously.

    Also I would say try and make sure the places that are linking to your content are relevant and not from bad website neighbourhoods ( aka irrelevant site) , as if people were clicking just to see where a linked went that would also contribute to having a high bounce rate.
    Simmeon recently posted..Are You A Blogger Or Someone Who Blogs?My Profile

  14. Byron says:

    great post here with great tips, reducing bounce rates is a difficult one, I guess the secret is constant quality content but that´s easier said than done eh!

  15. Bhushan says:

    Hi Buddy,
    Pretty nice set of guide.
    It sounds quite interesting what you wrote about feeds, very helpful. I agree with you.
    This will really help on how my affiliate marketing become successful, thanks for sharing this.

  16. I like it. Quality content is the most important factor of each site. If you manage to have a quality content, “bucks” will come with time. Focus on quality, and “bucks” will focus on you. :)

  17. Kevin says:

    Great article, I strongly agree that quality content is one way to improve your traffic, because if you give people something worth reading chances are they will come back to read some more. Page loading as you mentioned could also play a major role, in whether they stay or go. I know I for one, don’t like laggy sites, so why would people coming to yours.

  18. Shalu Sharma says:

    Brilliant tips to improve the blogs bounce rate. Taking note of quality content and interlinking the posts makes a huge difference. I also suggest adding some videos as well.
    Shalu Sharma recently posted..Heritage hotels in IndiaMy Profile

  19. Hey Fab,
    For me improving the blog speed and using the related posts below blog post is the best way to reduce bounce rate.
    Thanks for the tips anyway,

    Ehsan U.
    Ehsan @ GuideAndNews recently posted..An Interview With Aspiring Writer Ali LukeMy Profile

    • Ehsan, thanks so much for coming by the blog, glad you enjoyed the tips here. Related posts is something simple to do to help improve bounce rate, agreed. If anyone is looking to check their website loading time they can access a tool in Google Webmaster tools.

  20. Eve Donalds says:

    The speed at which the pages load is very crucial. I myself can’t stand a website that a page takes very long to load, so I do my best to make sure that my blog pages loads speedily enough. Thanks for sharing the tips.
    Eve Donalds recently posted..Keeping Up with the KardashiansMy Profile

  21. Derek Maak says:

    Hey Fabrizio,

    These are some great ideas for decreasing bounce rate, but I think it’s also important to keep in mind that bounce rate is a flawed statistic and why Matt Cutts has even admitted that Google doesn’t us it in their search engine algorithm despite all the people out there who say that they do.

    Everyone always talks about how a high bounce rate means you have a poor quality website, but that’s not necessarily true. In fact, a really awesome website could have a high bounce rate as well? Why?

    Well, because if you give people exactly what they are looking for the minute they land on your website, then they may not have any need to visit other pages on your blog. If someone searches for “how to make a cat tree” and they land on a post on my website that tells them exactly how to make a cat tree, then they may have no reason to explore any other area of my site because I gave them exactly what they wanted.

    Therefore, I don’t care much about bounce rate at all because it’s not a good indicator in my mind unless you have a way to know whether someone is leaving your site because they didn’t find what they wanted or if they are leaving because they found exactly what they wanted. And Google understands it’s flawed nature as well so I doubt it’s ever going to be an important algorithmic consideration.

    Thanks for the mention of nRelate. I’m going to check that out. I’ve been using Yet Another Related Posts plugin, but am curious about other alternatives.
    Derek Maak recently posted..Michael Fiore Text Your Ex Back 2.0 System LaunchesMy Profile

  22. Arpita says:

    Hi Fabrizio Van Marciano,
    Thanks for sharing this great post !
    The tips are very useful to improve the blog’s bounce rates.Including Related Posts and top navigational sites are really helpful.
    Thanks again
    Regards

  23. Robert Koeing says:

    These are highly-effective steps that anyone blogging should utilize. I particularly think the emphasis on focused content is a way to attract and maintain readers.

    On my blog I write about a variety of legal issues and relate them to current issues, but of course the focus always returns to law. I think by diversifying your topics you can keep your content fresh but always returning to the focal point is what keeps your readership.

  24. Following your advice here i have been able to drastically reduce my site’s bounce rate…..thanks for the info. You’ve just won a regular visitor.
    Nwosu Desmond recently posted..Buy recharge cards online in Nigeria with ATM cards – Chithub.comMy Profile

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