LinkedIn Tutorial in PR Disaster Recovery – Future of Engagement

Losing secure information to hackers is a big deal. Such a big deal that people started hammering LinkedIn on Twitter for letting hackers compromise over 6 million LinkedIn passwords. Linked responded quickly and told everybody to change their passwords. They even smartly avoided emailing people to change their passwords since this would look like a phishing scam, adding to the mess. In this Future of Engagement episode, Murray Newlands analyzes what happened and gives insights into why LinkedIn’s response was so effective:

Alerti Twitter sentiment analysis of the LinkedIn fiasco, June 6 to June 8, 2012: