How to Write Headlines that Make You Money

This article could have been called “How to write headlines that get noticed” or “How to write headlines that attract readers.” But which one would have made you click on this article?

The headlines you write can have the biggest impact on the success of your blog. What you write can influence whether someone opens your blog post or reads your content. It can determine whether your readers share your posts on their social networks, spreading awareness of your brand and encourage new readership. It can influence how much traffic you get to your blog and how much readers explore your blog, possibly clicking on ads and affiliate links.

There is an art to writing headlines well — especially writing headlines that will get noticed and help you make money. Here are a few rules to keep in mind:

headlines that make you money

Promise a Solution

To attract new visitors and to sell your products and services, you need to solve a problem for your readers. Your headlines should imply a solution to that problem, such as “How to write headlines that make you money” or “5 ways to increase sales on your blog.”

Many of these types of headlines start with a “how to” or “5 ways to” and so on. These types of articles attract a lot of traffic and they encourage readers to share your content.

Get to the Point

Creative writing makes for some interesting fiction, but it doesn’t get you noticed by Google or your time-crunched readers. A headline like “A Few Good Men” doesn’t tell your readers what your blog post is about, and it won’t get your post indexed in search results (unless you’re writing about the movie). However, a headline like “4 types of marketing managers you need to grow your blog” will not only encourage your visitors to read more, it will also help you to rank in search results for new readers.

Leave the creative writing for your short story submissions. Write headlines that tell your readers exactly what your post is about and that target keywords to help your blog rank.

Don’t Reveal Too Much

While you don’t want your headlines to be so vague or ambiguous that you confuse your readers or fail to rank for keyword searches, you also don’t want to give away so much in the headline that your reader don’t need to open the post to learn more. A headline like “How to get 1,000 Twitter followers this week” will get better results than a headline like “How to get 1,000 Twitter followers this week by hosting a giveaway, growing your opt-in list and writing viral content.”

The key is to write a headline that promises a great solution but doesn’t reveal too much. Intrigue your readers. Give them a reason to want to read more.

Ask a Question

Headlines that ask a question are more successful at getting visitors to read more because they work as psychological triggers. Your readers see a question and they want to answer it. They are drawn in to your post already. Instead of writing a headline like “How to protect yourself from the latest Google update,” you should write a headline like “What links are causing you to lose your number 1 page rank with Google?”

Think of how you can turn your headlines into questions and you will see conversions climb.

Issue a Command

Like questions, commands act as psychological triggers. They instill a sense of urgency in your readers, encouraging them to learn more and to act. Headlines like “Use this one trick to make six figures with your blog” will convert more readers than headlines like “Tips for making more money with your blog.”

Find ways that you can use commands in your headlines, while also promising a solution to a problem, and you will attract more readers and increase your conversions.

Getting your readers to act on  your blog requires first getting their attention. Writing headlines that get noticed will help you draw in more readers and encourage them to click on additional content, such as your advertising, your affiliate links, your sponsored text, or even information about your own products and services. Try incorporating some of these tips into your headline writing, and you are sure to see your sales increase.

Have you had success with any of these headline-writing strategies? Tell us what worked for you in the comments!

Recommended Reading

1. ProBlogger: Secrets to Blogging your way to a Six Figure Income

2. WordPress Power Guide: Using WordPress to Blog your way to Success

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About Maria Magher

Maria Magher is a freelance writer who blogs about search-engine marketing, making money online, blogging, and more. She offers high-quality blog content, ghost-written articles and blogs, and professional e-books on a variety of subjects. In her spare time, she's working on writing the next great American novel.

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  1. Hi Maria, thanks for the great post, headline writing is an art, not only trying to get people to read your article but trying to get a keyword in there as well if at all possible. Great headlines are also more important these days for sharing content on Twitter, at least on a blog the headline can be aided with the first few lines of the post or summary. With Twitter you basically only have the headline… getting people to click through to your blog from the header alone is a serious and important skill

    Have a good day

  2. Ann says:

    Hi Maria,
    I’ve heard over and over about great headlines and subheads and how important they are to draw readers. This article, however, is the first really good explanation and suggestions that I’ve seen. Your points are very good and direct themselves. I feel like I have an all new writing style.

  3. Hi Maria, very interesting post,
    Headlines can make or break an article, I hope I make more than I break ;-)

    The Secret Insider recently posted..Small Home Business Ideas: Membership SitesMy Profile

  4. saad naeem says:

    Great post Maria , you showed the picture of newspaper but forgot to mention that newspaper has the best headlines and you can take headline ideas from here lol

  5. Aasma says:

    Hi Maria,

    “Offering solution” is certainly the best way to write attractive headline and generally attract relevant and needy people only.
    Aasma recently posted..ecommerce Website Design Development Services, eCommerce Software Applications Solutions in India | Rancor InfotechMy Profile

  6. Valeska says:

    These are totally great ideas! In fact, these are the headlines that most readers will love.

    Just one thing, never use misleading headlines if you don’t want to alienate your readers.
    Valeska recently posted..maternity scrubsMy Profile

  7. Liane Markus says:

    The guide and instructions that you have shown and discussed here is very useful and I find it to be very helpful and relevant. I hope many will be able to receive great benefits from this information that you have shown here.
    Liane Markus recently for business ownersMy Profile

  8. Maria Magher says:

    Yes, newspapers are a great source of headlines! However, I worked as a headline writer for a newspaper for a few years, and I can tell you that writing headlines for a newspaper is very different than writing headlines for a blog. With newspapers, you have a bit more latittude to be creative to draw in readers. With web copy, you have to write headlines for SEO so that you can find your readers first.

  9. Centrelink says:

    Pretty nice set of guide. This will really help on how my blog become successful, thanks for sharing.

  10. tyler says:

    I loved this from the get go. You quickly made your point-had it been a different headline I might not have read it.. which proves your whole point that the headline is indeed what pulled in the reader.. Nice!

  11. Simmeon says:

    Hey, Maria

    I’m definitely going to put into practice.

    Asking questions and offering solutions.

    Psychological triggers seems to be what makes them some effective.

    Each headline I create, will follow this format.
    Simmeon recently posted..Case Study: Warrior Forum Increases Your Conversions and Sales!My Profile

  12. Maria Magher says:

    Thanks Tyler and Simmeon! I’m glad the article gave everyone some good tips!

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