Guest posting is exploding and bloggers are being pitched guest articles from left right and center… Many companies are implementing this effective link building strategy into their search engine marketing campaigns now more than ever, especially since the recent Google updates, and unfortunately many bloggers are and will end up publishing crap on their blog’s if they’re not too careful… A big if!
Some companies pitch for one simple reason, to get backlinks from you, they’re not interested in your readers or your little community you’ve worked hard to build over the months or years, they’re just interested in getting search engine rankings.
I don’t speak for all companies, just the majority…
Fellow bloggers, below are three important tips to keep in the back of your head before accepting any guest posts on your blog in the future. Here goes…
Ensure it’s related, useful and has your reader’s interest at heart
First of all ensure that any guest post pitches you receive from now on have your reader’s interest at heart. I know you probably already do, but work harder to ensure nothing else passes otherwise. So that’s taking into consideration the relevancy of the content of the guest post and how useful it’s going to be for your readers. Ask yourself this, what’s in it for your readers?
Ensure its Exclusive Stuff
Secondly, ensure it is exclusive material for your blog only and has not been published two or three times elsewhere on the web, you run a blog offering high quality content to your readership, not an article directory site, bare that in mind. One simple way to find out if guest posts are exclusive or not is to copy and paste sections of the post itself into Google and run a search, and also check the title.
Ensure it’s not self-promotional crap
More often than not self-promotional content have little to no value to your readers. It all boils back down to not being an article directory site… You should avoid such posts, I get a lot of pitches each week from companies throwing self-promo content at me, and reading through them actually is a waste of time.
There are of course acceptances, if a guest post contains information or links to resources which you believe your readers will find useful or is relevant, then by all means let it slide. If you get a really good guest post that has 4 or 5 outbound links that are to none-relevant sites that offer no value, then my advice would be to remove them and let the author know.
Let me know your thoughts on this, do you receive guest posts with none-relevant outbound links and if so what do you do with them?
Ensure that guest posts follow your guidelines
Last but now least is that ensure that those submitting guest post for your consideration are aware of your guest post guidelines. I say this over and over again; it’s pretty simple but important stuff.
OK, over to you! Let me know your thoughts and reactions on the 4 points I’ve shared with you above, leave me a comment below.