How to Use Google Analytics to Help You Decide What Blog Post to Write Next

Want to know what blog post to write next? Then read on… An overwhelming fact is that information on the internet is doubling every two years; that’s a lot of data clogging up the world wide web don’t you think? Using Google Analytics to collect data from your blog is essential, right from the start, so be sure if you’ve just started out to install analytics into your blog.

Unfortunately many bloggers fail to understand that collecting data is one thing, and knowing what to do with that data is completely another.

Google Analytics is currently installed in more than 10 million websites. Understanding how our website performs has never been more accessible. In this post I want to share with you a single tip in using Google Analytics to help you decide what blog post to write next.

Understanding what blog post to write next can be the key to your blog’s success, and building targeted traffic and reducing bounce rate, so let’s begin.

Before you can decide what post to write next, you first need to understand the traffic you are receiving. So the data we’re going to look at in Google Analytics is going to answer a few questions for us.

What questions or search queries is currently sending traffic to your blog, even though the content isn’t really answering that particular question or fulfilling the search queries being made?

To find this information out first log into your Google Analytics dashboard and select the website you want to analyze as you would normally.

Then select Traffic Sources > Sources > Search > Organic.

What blog post to write next

Now the organic search traffic data will be displayed. Now select secondary dimension and select or type in landing page. See image below.

What blog post to write next

What blog post to write next

The page will load and you will see pages of data showing the keyword users are using in the search engines, which has led them to land on the subsequent pages within your blog.

Now let’s say I want to filter the search queries further, so I enter ‘How to’ in the search box and the results I will generate from this will be all the search queries starting with ‘How to’.

What blog post to write next

So what kind of results are we looking for that can help us decide what post to write next? Here is an example.

What blog post to write next

The image above shows that the search query being used is ‘promote YouTube videos’. It has sent 54 visitors to a page on my blog that explains How to promote your YouTube channel, so whilst it’s on the subject line, its not really answering the question or fulfilling the request. We can see this by the high bounce rate, and time being spent on that page.

This now creates an opportunity for me to write a more targeted post on ways to promote YouTube videos. This is just one classic example; I can filter as many search queries as possible to find out what to write next.

Check it out for yourself, head over to your Analytics and see if you can find what to write next on your blog.

  • Becca

    I love the points you stressed here. This will help a lot to me as a new one in blogging. This idea enhances my capability. thanks for this excellent post.

  • Pete Goumas

    Hi Fabrizio,
    It is the best post of the day I read. It’s a superb option to bring ideas for next blog post. I simply bookmark this page.Thankyou very much for the post.

    • Fabrizio Van Marciano

      Thanks Pete I’m pleased you found it useful, many thanks for stopping by.

  • Sarah

    I never thought about doing that. Very good way to see what your readers enjoy most and to get more interaction.

    • Fabrizio Van Marciano

      Hi Sarah, yes exactly. This tip can be used to use the data in so many different ways like Samantha mentioned, you can see at a glance what your readers enjoy reading and engaging with most on your blog, and what pages you need to improve upon, by identifying high bounce rate articles.

  • Samantha Wright

    You can also use this tip to see which of your existing posts on your blog need improving on :) Great little tip Fabzy.

    • Oscar Gonzalez

      I’ve been doing this, but need to do it more often and the way you describe it is really useful. Methodical and practical. I also use this method like Samantha said, to improve upon existing blogposts.

  • Cheryl

    Not so many people know about this thing, like me. Yeah, I found it really helpful since there have been lots of blogs that are very much available to everybody and sometimes, you feel like you don’t know anymore what to write next. Thanks and more good posts to come!

  • Okto

    It’s a creative strategy. I only use google analytics to measure how good my article is from the bounce rate. I never think it could be an inspirations for the next posts. Thanks Fabrizio.

    • Fabrizio Van Marciano

      Hey Okto, thanks for stopping by and you’re welcome. Analytics has many great uses and this is definitely one of my favorite tips for creating more focused content.

  • Sara

    Hello Fabrizio,
    Nice post! The truth is that I used to work with the old version of google analytics but recently this option disappeared from my screen and I had to find in which page on the new version of analytics all these data are. Thank you for helping me.

    • Fabrizio Van Marciano

      Hi Sara I know exactly what you mean, I actually miss parts of the old Analytics myself. I’m still trying to find my way around the new GA, well relatively new anyway lol, and discovering something new each time is always great to share. I don’t know about you but I find sometimes the daily traffic graph doesn’t give a good enough indication, it’s not scalable enough I find sometimes if that makes sense.

  • Aasma

    That’s certainly a great way to find out the best topic as per your previous exposure to the audience. And you would easily know which topic is actually working for you.

    • Fabrizio Van Marciano

      Point well made Aasma, the more you study the data, the more you will understand how your traffic behavior works on your blog, and that’s a powerful knowledge to have which will help you steer your blog towards more targeted traffic.

  • Eric

    Nice one Fabrizio! Will try to implement this method on our company’s blog.

  • John Cooper

    The most important two things about this post is engagement and consistancy. Without the two there’s no drive to keep the blog going. Taking a step back it’s important to set the blogs objectives, goals & KPI’s so that it can be easier to assign your content target audience.

    I have used Google analytic for opt-in page testing. It’s really a good an unique idea to add it for blog commenting. It didn’t even occur to me until I came across your post. This is impressive will try it out.

    Thanks for the post Fabrizio!

  • Top 5

    A really useful post! I might try the tips because until now I only used to browse the server logs for most visited pages and for keywords/keyphrases but the data there isn’t in the most usable form. With Google Analytics it seems there are many more options I have been missing so far. Thanks for the post.

  • Vineet Saxena

    Never thought of using Google Analytics as an idea for the next post. Really helpful information. Thanks.

  • Abhijit

    This is new to me and that’s a huge finding Fabrizio. This is very unique way to know am i on the right way or not….or what to do next for my readers. Thanks for sharing this masterpiece …

    have a nice day,

    • Fabrizio Van Marciano

      Thanks Abhijit, I’m so pleased that you found the analytical tip valuable, thanks for stopping by :) You too have a great day.

  • Sanjeev | Makewebworld

    An easy way to find new topics to write about, also a good way to decrease bounce rate…With the more targeted posts we can retain our readers…

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