Project Glass: Google’s social media marketing tutorial on Future of Engagement

Google executed a textbook social media marketing introduction of Project Glass last week when they created lots of exciting content that could be shared on social media. Combined with an innovative, futuristic product that fits the current narrative of moving toward Star Trek-like technology, Google has been able to captivate their audience so well that people are still talking about it as of Monday. In this Future of Engagement episode, host Murray Newlands looks at how Google markets Project Glass across social media and how this can be a textbook tutorial for other companies:

Highlights

  • Many of the shares were of images…
  • Only 7% of shares were on Facebook, though these shares had high engagement levels…
  • The overall tone was neutral…

Graph by Alerti social media monitoring tool: