Small Businesses: 5 Ways to Attract Fans to your Facebook Business Page

There have been a lot of changes made to Facebook over the last 6 months or so, in particular there have been a lot of changes made to Facebook business pages also.

It’s great to see more and more small businesses realizing the potential of increasing their customer base through social media, and so jumping on the bandwagon as the saying goes.

I strongly believe that 2012 will be the year that social media will grow even bigger and stronger in helping business connect with more customers through popular trends, in particular, Facebook.

If you have a small business and have just got your Facebook business page set up and running, perhaps you’re wondering how to get people to follow you? Check out the 5 tips below which will help you build and increase Facebook fans for your small business page.

1. Create an Attractive Landing Page

Since the arrival of timeline, the default landing page option in business pages has been eliminated, which is a shame, as the landing page in Facebook was a great way to engage with new visitors and attract new fans.

However you can still create some form of landing page in Timeline, check out the video tutorial below by Pat Flynn from Pat does a grand job of showing you how to create a Facebook landing page in Timeline, as well as provide some useful tips on getting the most out of your landing page.

2. Point Your Own Domain to your Facebook Page

A good trick also is to create a memorable URL for your Facebook business page, something that you can share easily on other social sites, submit to directories and share with your business clients etc.

By default your Facebook business page URL will have lots of untidy extensions. You can clean it up by having a personalized Facebook web address such as

Got to for more information on setting your own personalized URL…

Alternatively you can purchase your own domain and point it towards your Facebook business page. For example, if I were to use a custom domain pointing to my fan page it would be something like or something along those lines. This option will set you back around $10 a year at the most, but it’s a great way to add a professional appearance to your Facebook page.

3. Install ‘Like’ Button for your Facebook Page into your Website and Contact Page

One of the easiest ways to attract new people to your Facebook fan page is by installing either a Facebook Like Box or Like Button.

The ‘Like’ button for me personally I’ve found to be much more effective than displaying a like box. It’s a lot more compact and can be placed pretty much anywhere on your site, meaning that more people are likely to engage and ‘like’ your page and become a fan. Others might find the Like box works just fine.

To add a ‘Like’ button to your homepage, all you have to do is head over to: and enter your Facebook business page URL into the URL to Like field, change the options if you wish and grab the iFrame code, then paste anywhere on your site. Remember the Send option only works with XFBML.

4. Share your Custom Facebook business page URL / Domain Name

Whether you choose to have a custom URL (recommended) for your fan page or not, ensure you do enough to market and promote your page the best you can. That means placing your Facebook business page URL on your –

Business Cards
Compliment Slips
Outgoing emails
Other stationary
T-Shirts and company clothing
Mail and Parcels
Business directories
Sign writing

5. Word of Mouth Marketing

Finally, one of the best ways to spread the word that your small business in on Facebook is through word of mouth, and yes there is such a phrase as word-of-mouth marketing…. So just ensure you let your potential clients know that they can find you on Facebook.

Also chat to your friends and families about it, tell the checkout girl down your local supermarket, the milkman, postman, vicar and anyone else you come across on your travels… ‘My business is on Facebook’…

So there you have it, 5 useful tips for building loyal targeted fans to your Facebook business page. If you want to add some additional tips that you’ve perhaps found useful for you, why not share them in the comment section below? I’d love to hear some of them.


  • Emma

    Very inspiring, perfect for helping many people improve in their online marketing. Now social media presence for a site has become the essential thing and face book plays a major role in it. The points you have given here are really worth full. Thanks a lot for sharing very nice views.

    • Fabrizio

      Hi Emma thanks for your comment. Glad you found the tips somewhat useful. Please visit us again soon.

  • Pradosh

    Facebook provide me decent amount of traffic mostly repeated visitor. Anyone new to this should never miss them.
    having good landing page is mostly required to get more likes

    • Fabrizio

      Hi Pradosh, thanks for stopping by, yes Facebook traffic does account for repeat visits which is why it’s important to work on building targeted fans. A landing page that is well placed together can do just that. Have a great day :)

  • Samantha

    Great post Fabz I think a lot of small businesses feel like as if they’re jumping in at the deep end with social media and Facebook in particular. When people talk about social media marketing they focus on businesses who are already familiar with whats involved and who are already using it, rather than businesses who really don’t know where to start if that makes sense.

    • Fabrizio

      You’re right Sammy, as you know we speak to businesses every day about having an online presence and one of the most mentioned about topics is, how does social media work and how can I use Facebook to promote my business?

  • iPhone Developer Labs

    Social media is gaining huge popularity day by day. I will follow all these tips to attract more users to my business. All these tips are really worth full thanks for sharing this information with us.

  • Pingback: Tag Along Tuesday’s for March 27th 2012 | Blog Engage

  • Mahendra Yadav

    I have seen that the best way to get good likes to your Fanpage is to create a Effective Landing Page. Also you can add facebook like button in your blog to get more fans.

  • michelle gunton

    Thank you for the information about the custom url. One thing to keep in mind with your timeline cover image is FB states its not to be used as an add or promotion.

    • Fabrizio Van Marciano

      You’re right Michelle, it’s something I overlooked and I’m changing on my page :) thanks for the heads up.

  • Adrienne

    Hi Fab…A lot of people have an account in Facebook and we all know that if we have a business, We tend to get a facebook page and try to attract clients…Thank you for the help…