Future of Engagement – Adele Flips Off Brit Award Producers After Being Cut Off Less Than A Minute Into her Speech

Young British star Adele received a Brit Award last night but the producers wouldn’t let her finish her speech. Understandably, she was very upset (to make an understatement), but what happened next was not anticipated: She flipped off the producers. Many people believed she was cut off so that the Brit Awards could run extra commercials. In today’s Future of Engagement, Influence People CEO and show host Murray Newlands looks at how both Adele and the Brit Awards responded, and how the public responded to the incident on social media.


  • Support for Adele was very strong.
  • Strong emotional responses in support of her.
  • Public apologies work if they’re swift and genuine.

Graph by Alerti social media monitoring and management