Whilst Facebook timeline has not yet affected business pages as such, the new layout was made available to users back in December of 2011. However it is also apparent that Facebook plans to announce Timeline for Brands at their first-ever fMC event held specifically for marketers, on February 29th in New York City… (Source: WebProNews)
What is Facebook Timeline?
Most of you guys and dolls will be familiar with the Facebook timeline, for those still in the dark about it all… here’s the brief lowdown… Facebook released a new profile page layout back in December 2011…
‘Timeline’ displays content in user profiles in chronological order. With the latest activities showing first in timeline, it makes engaging a lot easier and more fun on Facebook.
Facebook made the announcement that they would be pushing the timeline layout, to all it’s 850 million plus users on the 24th January. If you’re yet to see what Facebook timeline actually looks like you can check it out here:
http://www.facebook.com/about/timeline
Ok, today I want to share with you 5 cool ways to use Facebook timeline to promote your business or your brand via your profile page…
Cover Photo
Many business individuals are already making full use of the cover photo feature in timeline, simply by uploading an image associated with their business, i.e. photos of products, or business premises, business banner type ad etc… and you should consider doing the same.
Think of it as an opportunity to advertise your business a little bit like a billboard does.
Many people searching for you or your products or business services via the search engines could well end clicking on your Facebook profile, and therefore see your banner ad displayed, so cease the opportunity to use the cover photo to advertise and promote your business effectively.
note, that you should try and upload an image exactly of 840 x 310 pixels to fit into this space without much distortion.
Use your Company Logo or Business Owner Photo as Profile Photo
In the profile photo section you should definitely consider either uploading an image of yourself as the head of your business, or if you’re feeling up to it, why not your company logo.
Tag Photos
Whilst photo tagging is nothing new to Facebook, you should continue to tag your photos of business premises, staff photos, photos of your products or services etc. Ensure that you also add a relevant link to the product or service page on your business website in the description of each photo.
Add Photos to Facebook Maps
Don’t forget to add your business related photo’s to Facebook map…
Resize your Posts
One of my favourite features in Facebook timeline is the ability to resize posts… Whether it’s a photo or update on your wall, or a blog post feed update via RSS Graffiti, you can increase its size and its visibility by hitting the ‘star’ icon located above the photo or post. This is a great way to get extra exposure to your content on Facebook.
Are you making the most of Facebook timeline? Do you prefer the old Facebook page layout? Let me know your thoughts and reactions in the comment section below, don’t forget you can also engage with us on our Facebook page here: http://www.facebook.com/Magnet4Marketing/posts/329265250458008