According to some journalists, Valentines Day is one of the most brilliant and successful gimmick holidays ever invented, prepped and primed for marketing. This is hard to argue with when considering that the entire occasion is built around buying merchandise.
Every year, couples express their love and affection by exchanging gifts, influenced by the adverts for greeting cards, chocolate and flowers that seem to strategically premiere right after Christmas. While the savvy businessman may view this as just another holiday, there are some different, yet effective ways to approach Valentines Day marketing campaigns.
Dress for the Occasion
One thing you may not have done during the holidays was get too “Christmassy” with your design. Although implementing a theme that fits the moment is certainly a good strategy, it is understandable if this is something you avoided due to the cultural diversity of your list.
The last thing you want to do is offend your audience by assuming they celebrate one religious holiday or another. With Valentines Day being a secular holiday, you tend to have a lot more leeway as people are far less likely to find offense in your designs.
Don’t hesitate to use this as an opportunity to wow your readers with an eye-catching template and cleverly crafted copy that puts them in the mood for whatever you have in store.
Offer Deep Discounts
Valentines Day is all about couples, romance, fine dining, and all that fun mushy stuff. Playing up these aspects and incorporating relevant traditions is a great way to distinguish your Valentines Day emails from your holiday campaigns.
For example, if you are aiming to sell a product or service, you could tempt your customers with packages designed for two, or a 2-for-1 offer for a little cost savings.
Restaurants, novelty shops, and other types of retail establishments have been using the offer of generous discounts to drive their Valentines Day initiatives for year, but this tactic can work no matter what industry category your business falls in.
Market without Marketing
Maybe the entire focus of the campaign you ran over the holiday season was all about selling your new product or getting rid of old stock. If this is the case, you might be able to make a huge impact by offering gift-giving ideas instead of trying to get your subscribers to buy something.
This can work out great if you have a selection that could make a potentially good gift for the love of their life. Even if the items you recommend are not in your store, simply being a valuable source of information can help you win the hearts of your subscribers.
It is not uncommon for consumers to reward sound advice with unwavering support.
Is your marketing strategy ready for the Valentines Day crowd? Hopefully so, because rest assure, that the competition will be employing every trick under the sun to court your audience members. Perhaps taking an approach that differs from the norm will enable you to stand out and win them over.
Photo by thepinkpeppercorn
About the Author
Francis Santos is a best practices activist and advocate for leading web and permission-based html email marketing software.He Graduated from Cal State Long Beach and holds a degree in Journalism. In Addition, he is also the executive editor for separate popular news blogs